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Recently net invested heavily in television, public transport, network and other media to carry out the overwhelming advertising, not only caused by the net for "catch donkey nets" to do wedding clothes seo topic of intense discussion, more is let us see these deep pockets of large sites in the current in order to promote and competition can invest in the astonishing financial resources. Similar to this, not to mention Baidu, Taobao, Alibaba and other large-scale Internet web site giants in the power to burn money to fight the strength, so as a grassroots personal webmaster face this competitive posture, no doubt by more and more pressure.

As a "weak" lack of financial resources, human resources and even energy of personal webmaster, is thinking of the vast ocean in the Internet to find their own territory, through personal efforts and hard work, the Internet even a small piece of cake, profit personal success. However, in the face of the big Web site to eliminate the long burning money competition, immediately suspected that the Internet was relying on a force can be bold entrepreneurial days seems to have been "gone forever"? As a small station long personal stationmaster, want to start a business, want to succeed, want to be famous, where is the way out?

There is an old saying in China called "the short of the long attack", in modern times, Mao Zedong's military thought that "avoid its director, hit its short", all stressed the same idea, that is, do not take their own shortcomings to the enemy, the strengths of competitors to touch, to take their own strengths or to find, Cultivate their strengths to compete against the shortcomings of their opponents, thereby winning the competition with their own advantages, occupy a world, create success. Specific to the competition in the site, small and medium-sized webmaster can flexibly learn from this traditional wisdom contained in the idea, in the competition to be flexible to deal with, with the wisdom of the competition with the large-scale web site, and constantly adjust to find their own advantages, so as in the Internet to share their own cup of soup. Combined with the practice of website operation, we can do from the following aspects of specific:

First, to create their own "differentiation" advantage.

In the face of large websites have the capital, talent, relations and other large-scale advantages, small and medium-sized webmaster can no longer compete in these aspects, otherwise tantamount to "Ishing". To profit and peer in the competition of the big Web site, we must cultivate their own site "differentiation" advantage. This requires the webmaster in the early homework, research the development strategy of large Web site, analysis of its content composition, find hidden in its strong exterior "short board" where. For example, some large web sites are mostly for information, fresh and updated information can attract users, but in the resource downloads, especially the shortage of quality resources, at this time, small and medium-sized webmaster can be in the quality of resources to make efforts to create a small site to become a boutique resource free or fee download platform, thus highlighting the characteristics, Establish and strengthen their "differentiated" advantages. In creating a "differentiated" advantage process, there is no method, the webmaster should be based on their own site positioning and theme of targeted.

Second, create and highlight the "service, interaction" advantage.

Large Web sites in the rapid expansion and development of the same time, an unavoidable problem is often the "unwieldy" of the problems, after all, in the crazy expansion at the same time, many of the site content or columns are difficult to arrange enough staff to be responsible for, more often is a batch-type of collective update, in order to maintain large-scale after the overall update speed and so on , this has caused the large-scale website to be in the detail to build, the service provision often faces the relatively deficient question. For this short board, personal webmaster can give full play to the advantages of "Stoding", the content of the site to provide more prominent richness and quality, the site on the page to provide advice or interactive QQ customer service, or provide a relatively free message board to interact, timely absorption of the views of users to continuously improve, To meet the needs of users more, so that the site gradually establish a "service, interactive" aspect of the advantages, through the careful management, to strengthen this advantage, will naturally attract and cultivate more loyal fans of the site.

Third, build a unique web site culture and atmosphere.

A user can make a quick impression and love the site here, especially the forum-type site, most of them have their own, unique culture and atmosphere, this mainly depends on the site, the Forum management team and both users work together with enthusiasm and wisdom to create a good atmosphere, This atmosphere will allow new users to be attracted to the first visit and generate interest. And this is a large web site in the course of business is not easy to form, especially small Web sites can allow more general users to participate in the management of the site, while the large site is mostly composed of official management team, on the mass base and affinity, small sites have more obvious advantages. Therefore, the webmaster can in this respect under the foot Kung Fu, to create a unique web site of their own culture and atmosphere, and constantly cultivate loyal users and fans, and to attract new users and transform to form a larger user team. In this way, we can rely on these advantages and large-scale website self-confidence competition, to find their own development road, break out a world. This article by http://www.tengxunwg.com original first, reprint please retain the source.