Big Yue City Business cheats: Positioning young fashion Big data precision Marketing

In the current domestic commercial real estate sector, the big Yue City is definitely one of the most resounding brands at present. As the current one or two-line city fashion youth base, Grand Yue City with unique personality to obtain a large number of fans. Great Yue City's influence and brand awareness have been rising rapidly in the past two years.　　Open a fire one of the big Yue City, what are the operating cheats to ensure such high quality reproduction? Today I am sharing this article with a black horse, trying to get a complete FAQ. Before we write the Big Yue City, let's look at the Cofco group in the parent company. Nowadays, it is hard to imagine how such a splendid product can be made in the system of state-owned enterprises. What should such a product manager be like? Here we have to mention a big Chinese businessman, gaoning. Gaoning in charge of Huarun, has Vanke, Huayuan two big real estate companies into the under, later into the Cofco group, opened the whole industry chain, in the field of commercial real estate, and soon bred a big Yue city such a tidal explosion of shopping malls brand. In Wang Shi, Ren zhiqiang two big guy biography, have mentioned gaoning many times. The financial sector has a book called "Who Does not know Gaoning" and is a bestseller. Gaoning, with its excellent business vision and leadership, can be called the CEO of China's state-owned enterprises. In the industrial chain layout of Cofco, the big Yue City is undoubtedly a brand of its flash, in the domestic commercial real estate sector is absolutely the first echelon. Let's start with a set of data to see the big Yue City's performance. Public comment Network on the big Yue City already has 6 projects in the shopping center, the list of popular data is as follows: Tianjin Great Yue City: ranked 1th Yantai great Yue City: ranked 1th Shanghai Yue City: Ranking 3rd Chaoyang Big Yue City: Beijing ranked 6th City of Xidan: Beijing ranking 10th Shenyang Grand Hyatt City: Ranking 14th from the above data is visible, Yue City has 3 shopping malls in the top three of local cities, especially in the competitive market in Shanghai, the top three is absolutely extraordinary. Through the observation of the Great Yue City's various reports, the author will be big Yue City's management strategy comb into the following 12 major aspects, make the following research notes, for the industry to look up and read. The author believes that the business of shopping malls, must be proficient in bases, as long as there is not strong enough, will be martial arts experts to lay the ring. First, the big Yue City product positioning Yue City is the Cofco Group commercial real Estate plate strategic deployment of carefully built "international youth City Complex", its positioning for fashion, popular, sexy, fashion and other multiple young style, is a modern large-scale shopping mall outstanding representative of the city's target customer positioning is extremely clear, The group of young people, located at age 18-35. Product Core features: "Young, fashion, trends, taste" second, the core business philosophy 1, theater theory. The author concludes as follows: Unlike all shopping malls, Yue City compares business operations to a performance. The consumer is the audience, the merchant is the actor, the Big Yue City is the theater. Yue City said: "The Merchant is an actor, a lot of actors together to express a theme, through the theme of the narrative and expression, completed the great Yue City of young people's Way of life understanding." "2, passenger flow on the business management of Yue CitySolution, but also the essence of business. Yue City said: "Commercial property developers have some of the real estate, there are channels to do, the big Yue City do is the flow of people and passenger flow." Passenger traffic has always been one of our focus, more precisely effective passenger flow, that is, the passenger flow of our target passenger group. So the big Yue city is not simply a commercial real estate project, more is the operation of youth passenger flow. "Third, the standard mode of combination trend of retail, restaurants, special blocks, ice rink and Kid's paradise, family-type brand four, space building strategy 1, Big Yue City general volume larger, in 12.2 million M2, and will put more than 50% of the building space for consumers, operating area of about 50%." There is a typical atrium space of each big Yue City, sightseeing ladders, flying ladders and the great Yue City to the consumer space mood, such as Xidan Big Yue City, 6-storey Rose Garden, Yantai Yue City Love Yue Bay theme, these are the great Yue City building to consumers experience. 2, space design implant theme elements. Just opened the popular Yantai Big Yue City Space design theme highlights the ocean elements, combined with the design of the escalator, to create a non-stop sky, looking back at the sea of the mood, become the first sea of Shandong flying staircase, to achieve landscape effects and passenger flow spray effect. 3, to build the atrium economy Shanghai Yue City Atrium on the 3 floor, pick empty 15 meters high, glass curtain wall lighting. In such a atrium, for a variety of fashion business activities to provide an ideal stage. 4, the details of space processing: Big Yue City is still included seats, flower beds and other details of the design efforts to take care of the young people want more privacy, the need for small space, the seat is not like the office of the kind of a proper seat, but welcomed by the young people with creative, design sense of the seat, in the sense of space so that young people feel that this is my Five, the large data system 1, through the consumer data channels in the great Yue City to create the beginning of the POS system and Data Analysis system attaches great importance to, but also spent a lot of effort. At present, several big Yue City data analysis I can see that the day each brand sales situation I can see. "2, Big Data Control sales law." Chaoyang Big Yue City data source mainly has three, POS machine system, CRM system and consumer research. Any income is entered into the POS system, and the CRM system is mainly related to people, which makes it easy for customers to study. As for consumer research, it is mainly a massive survey questionnaire and regular group discussion, in-depth interviews. Based on the face recognition system, Yue City identifies the path of action for capturing different age, gender consumers, and the purchase behavior. For this huge amount of data, we conducted a six-year study to find out where in the shopping mall the consumer was walking when faced with a fork in the road. As well as any two brands to the neighborhood, sales of the interactive trend. The greatest value of the research in this subject is the development of a system. For a new project that has not yet been built, it is possible to see the changes in the sales of various merchants and the flow of passengers directly by adjusting the drawings. We can know that the merchant and the merchant together is the most powerful, they such a combination of passenger flow will change, whichThere will be empty passenger flow, where the flow of dense. Big Yue City Eight systems: Cashier system, CRM system, MIS system, tenant management, site management, consumer research, passenger flow statistics, flow statistics. Passenger flow statistics have been able to do shopping malls at each time the ratio of men and women, age range, etc., accuracy can reach 90%, under the support of the top ten systems, the major Yue City data mining work. Each big Yue City is equipped with 6-10 data analysts, through the collection of statistical data, analysis of store management capacity, rent, etc., which greatly improve the accuracy and efficiency of decision-making.