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Mention of the cheat, we may think of the sale of Uncle Zhao, perhaps more ordinary Chinese people just because of the sale of the real understanding of the meaning of the flicker, the general talk, is a derogatory word, but today we have to explain from another angle: what is a cheat? How to cheat? Of course, the general argument is still extreme, but I think the extreme also still has its value. Here we do not discuss the product or service being hoodwinked, only from the angle of the flicker to talk about the marketing skill.
1, what is flicker?
I personally think that the various means to achieve the purpose of arousing others ' attention is called flicker. The trick is not only in speech, behavior, sound, other media can become the vehicle of the flicker, the object of the trick itself is not a flicker of the function, but the media of the flicker into the truth. So we should work the media that can produce the flicker function.
2, how to cheat?
Should use the medium of flicker, let the trick of the media to make it possible, specific to the network marketing, nothing more than in the text, sound, image on the ruthless fuss, so that their own media can stand out, these three elements are the cornerstone of the flicker, can be carried out at the same time, can be coordinated, can be used separately. In short, to do 1, draw attention to others, 2, fascinating, 3, timely shake out the baggage (the subject of the flicker), 4, grasp the mind of the hoodwinked, 5, timely withdrawal of baggage, 6, leaving suspense (for the next trick to prepare)
3, what is the time to pay attention to?
In the text (chapter) should be done to attract attention, draw others eyes, seize others eyeball. Use a creative description to achieve the goal, and sometimes appropriate exaggeration is also possible, in the sound can take unusual sound to do description of the matting, celebrity sound imitation, and so on, the image should be clear and simple as the main theme, you can use white background with dark blue, yellow background with bright red, can also use a cold color to the warm line mix and match. Graphics, diagram meaning to change a little slow, in short, to achieve a simple understanding, clear, contrasting.
4, why the cheat is the root of marketing?
The trick is not to put the black into white, not to the death of the said survival, it is not nonsense, but for potential customers and to their psychological design a set to seize their eyeballs, shake their will, stir up emotion, mobilize the action of the plan, in the case of possible or not, there is expected to suddenly kill out, Let the interested people firm their beliefs, let the watchers change their attitude, let the sceptics more uneasy, good cheat not end up with, and in the long-term effect as the criterion of judgment.
The trick is fundamentally to seize every possible means of selling its services to customers. Network Marketing is the Eye revolution, the trick is to seize the eyeball of the tool, but also the essence of marketing, so that the cheat is marketing the lifeblood.
5, Conclusion: The world will be fooled
Now is not a good wine alley deep era, it is not necessarily shenxiang in the wine, the trick is to have alley or wine in the case, first draw attention, make it wait and see, and then discuss the wine and alley problems. Ancient war pay attention to not move, fodder first, today's network marketing should pay attention to products, cheat first, in this sense, is actually a special form of advertising. Advertising is the fundamental expression of all marketing, which is now advertising the root cause of the world, in this sense will not be fooled by the world too.
I do not think that the trick is a common skill, a successful cheat not only can successfully shake out their own baggage, more able to create conditions for the creation of baggage, of course, in the network marketing, as long as we can shake out the baggage has been counted successfully.
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