Billion European network of friends to throw a topic: buy can Live

Recently, billion European network of friends to throw a topic such as: "Buy can live?" ”。 The author of the discussion on the content of the collation, and add their own point of view to share with you:

In just four years, the group buying market has experienced the high tide of attention, and has experienced the trough of no capital. To date, the remaining domestic group buying company has not much, familiar also but the United States, the public comments, Baidu glutinous rice, handle, litters. For the group of Friends raised the question, the author believes that group buying can be alive: first, there are successful cases at home and abroad; second, consumers, businesses, group buying site three can achieve a win; three, China's huge user base is the favorable support of group buying. Of course, the ills of group buying need to be greatly improved.

Groupon successfully listed, US $3.1 billion in June

Group purchase development So far, the originator of Groupon's successful listing of its market played a great encouragement; in the domestic, the United States Group of annual growth in turnover also let the peer mouth-watering.

Groupon's three-year valuation was successfully listed on the Nasdaq Stock Exchange on November 4, 2011, at a value as high as $12 billion. Although the stock price fluctuated after the listing, up to 31.14 U.S. dollars, the lowest of 2.6 U.S. dollars, currently about 6.3 U.S. dollars. It is thought that Groupon's decline is the cause of the company's share price slump, but it is not that Groupon's substantial costs and losses come from investment and equity spending, which does not affect the core business of corporate development. In addition to these two expenses, Groupon's core business in 2012 and 2013 respectively, the profit of 47 million U.S. dollars and 127 million U.S. dollars, core business earnings are on the rise.

Billion European network in July reported that the United States Regiment in June turnover broke 3.1 billion yuan, the company is the only one insist on independent development of group buying company. U.S. team CEO Wang in May in the media interview revealed that the U.S. market share of more than 55%, in the country has accumulated 90 million active mobile users and 400,000 cooperative businesses. 2014, the United States Group turnover increased to 40 billion yuan, revenue is expected to increase twice times, covering the number of cities will reach 300.

Consumers, businesses, group buying sites have the opportunity to achieve a win

Existence is reasonable. Group Purchase mode discount rebate mode, in the long run, group buying can make consumers, businesses and group buying three-party to achieve a win.

Consumers: Low expectations for group buying, service levels may exceed expectations. Under normal circumstances, the purchase of consumers themselves will be less than the service requirements, if the accident is treated, consumers of the shop propaganda will be twice the effort. Consumer behavior needs to return to the essence of food and beverage industry: dishes, services, environment, prices and other aspects of the most important; if only the price is low, consumers to the shop after the waiter, the food is not good, the user experience can not talk about the long-term development of group buying site in the user experience.

In business, simple drainage, maximize value. For businesses, the most important value of group buying is advertising and channels. Business opening or to do promotional activities, group buying is a very efficient way, consumers can buy the platform can be found in the new store address, activity content, discount ratio, service evaluation. Merchants through the channel and packaging to promote the first experience of consumers, as long as business services and products have been recognized, consumers have formed the first impression, the business has its appropriate geographical location, product value, service value, has formed two times the opportunity to consume. According to group buying insiders revealed, if the shop to do an activity, to shop group number of 100, settling 20 people to achieve the basic goal. If you do not buy, the business does not have the means to effectively attract hundreds of people to shop consumption, and as long as the discount is reasonable, businesses can still profit through group buying.

In group buying site, high-frequency transactions, increase the number of users. For group buying sites, the transaction on the platform is more lively and better. Because to continue to develop, group buying site on the principle of business from no threshold to join into high-quality merchants, reputable merchants, exclusive merchants priority. On this basis, vigorously publicize, to attract consumers to use group buying, to facilitate the consumer and group purchase of high-frequency transactions between the site, in the merchant to get back point, in the protection of traffic on the basis of improving the interests, and ultimately increase the user volume, increase the amount of revenue.

Turnover continues to grow, a huge user base to support the group buying market

With the popularity of smartphones, the advent of the mobile internet era, group buying a huge number of users more and more large, the formation of a group buy the favorable support behind the site.

According to the 800 release of the "June 2014 China Group Purchase Market Statistics report," The data show that this June domestic group buying industry overall turnover for the first time nearly 6 billion yuan, as much as 5.93 billion yuan, an increase of 127% per cent, the number of users to buy a record high, a total of 95.229 million people, up 110%. In May this year, the total turnover of domestic group buying industry broke through 5 billion yuan for the first time, up to 5.46 billion yuan, growth 1.2 times times; Group purchase industry June turnover compared to May total is a straight upward-shaped.

The following is an example of a US group: The U.S. group released data show that as of May 9, the United States Group's "evaluation function" has accumulated more than 150 million yuan after the user's evaluation, which from the mobile End (APP) evaluation accounted for 80%; Wang revealed that as of May 22, the United States Regiment has a total of 90 million active users, Mobile end year active users will be between 33 million-50 million, the expected volume of 2014 turnover will reach 40 billion yuan, mobile end accounted for more than 70%.

National economic downturn is conducive to group buying, such as reducing consumer spending costs of the industry development. During the 2008 Olympic Games, China faced an economic crisis; in 2010, group buying rose during the national economic downturn; in 2012, the national policy against public funds consumption, consumer offline costs more and more, businesses are willing to do online enterprises and low-cost marketing on the line.

Group buying is not without hope, still can live, but in the merchant market, consumer market, platform market ills too much, need to be in business model to be vigorously improved, the formation of a sound ecosystem can be healthy development.

Wen/Shuang