Billion praise CEO Luo together with industry to start Big Data marketing era

December 13, 2012 by the billion-tech group and Beijing Cloud base, Baidu Online jointly launched the "Zhongguancun large data Industry and Innovation Alliance" ("Big Data Alliance") was proclaimed. Billion science and Technology Group CEO Luo together with the industry to start a large data marketing era.

Large data federation is divided into three working groups according to functional modules: Large data Service platform group based on open, interoperability, enterprise-class data service, development and support of large data Platform application group for End-to-end Service application, and promotion of industry chain development to promote best practices in the large Data trend Advisory group. The members of the Committee's Working Group will organize technical work such as joint research and development and standard setting. The Advisory Group is composed of external senior experts and government officials, who provide guidance on the development of the Alliance and provide guidance and support to the alliance's work. Finally, the large data industry chain cluster effect of the whole ecosystem that accelerates the flexible cloud platform and open Network architecture is formed.

At present, global Internet marketing has reached a qualitative change, relying on experience and creative traditional marketing era has ended. Based on large data mining, integration, analysis, scientific and efficient, based on mass data processing marketing strategy, marketing thinking mode of the era has come.

Based on the massive unstructured data concurrency, intelligent mining processing, this systematic and scientific process, so that large data from behind the scenes to the front, applied to all aspects of people's lives. The data processing of billion-praise is from multiple dimensions, information refining, integration, the formation of valuable capacity value. For each customer to provide a strong application, effective data value services.

Billion is based on the large data mining capabilities launched Kaas (knowledge as a service) platform. In the global Internet Marketing transformation, this platform in the Internet Marketing service process, from the strategy, creativity, design, media delivery, the effect of monitoring and other dimensions, the use of large data science, marketing the whole case service. To help enterprises in the marketing process, to create brand awareness and sales force. At present, Kaas platform has been applied to many industries such as automobile, finance, consumer electronics, real estate and so on.

Billion is a large data analysis, excavation of the internet marketing full case service provider, for the global Internet full case customer service began a new chapter. Will work with government agencies, industry to promote internet marketing to the scientific and efficient direction, to the global business owners to provide services.