Billion Shopping: Electric business "Winter" is the best time for admission

Source: Internet
Author: User
Keywords Billion shopping electric business winter time bank

In the second half of 2011, the atmosphere of the winter gradually enveloped the domestic e-commerce field, where the customer prudential products, handles, high friends, netease still goods, cool time domestic large electric dealers were repeatedly exposed to the media exposure to a variety of cold: IPO postponement, executive job-hopping, capital chain rupture, inventory accumulation, suppliers collective debt When the electric business enterprise's various internal and commercial problems gradually prominent, some people cannot help asking, the electricity merchant's "winter" whether really arrives?

Over the same period, the number of transactions in China's E-commerce market (including business-to-business, internet shopping, and online travel bookings) reached 7 trillion yuan in 2011, compared with an increase of 46.4% in 2010, according to the consultancy. ~2015 year 2012, China's electricity market will maintain the size of more than 30% growth rate, 2015 market size will reach 26.5 trillion yuan. This "winter" signs, more like the industry quweicunzhen, waves Amoy a self-cleaning behavior, will those vain enterprises gradually swept out, this is not only for the industry or users, is a positive phenomenon.

Reporter recently interviewed hundreds of millions of shopping CEO Mr. Hanji, he said that China's electric industry is actually a big cake, each field has a huge development potential, "winter" is only superficial phenomenon, and more vitality is "winter" in gestation. The surface of the "winter" can prevent a group of speculators to make quick money speculation, in essence, conducive to the benign development of the electric business industry, especially in some vertical areas, those with good professional ability and mature team of companies at this time to enter the field of electrical business is the best time.

Billion shopping: Fashion and bank credit card perfect combination of E-commerce

Noble and elegant temperament, enthusiastic color, trendy avantgarde mix, beautiful romantic style .... Use all adjectives to praise fashion, fashion makes our life full of endless imagination and pursuit. Billion million shopping (www.easybuy.com.cn) will become the latest trend and the most in fashion show fashion E-commerce site, consumers can not only synchronize to enjoy the global trend of the subversion of the state, but also the all-round experience of the enjoyment of fashion consumption.

Taking into account the short-term ability of consumers to pay, billion shopping at the same time with nearly 20 domestic mainstream banks to establish strategic cooperation, the implementation of shopping in the field of interest-free stage. In the current era of CPI growth exceeding bank interest, installment payments have become a smarter way to spend money: you can use the limited capital in other areas of investment, and let everyone's assets have greater value-added space. Billion to provide customers with a more sensible financial management, consumption, and also for the city's young groups to provide a more fashionable way of life: Consider the naked marriage of friends, billion Bai's interest-free stage can make your life more exciting.

On May 11, "2012 Global Mobile Internet Conference (Gmic)" hosted by the Beijing National Convention Center, Lei, a well-known investor, said: "The most important thing for internet companies to drive on highways is to not roll over at 130 kilometers per hour, as long as they don't roll over and win." Although there is a certain strength of the Internet companies like all aspects of the layout, but single point cut is the Internet is very important principle. Jingdong, Taobao, when, Amazon these big electric business, because these big electric dealer already has a certain scale, needs the huge operation, the logistics, the warehousing, the advertisement to support, the system is bloated gradually, the company internal corruption problem also slowly breed, before the outbreak of "Taobao small two" event is typical.

Billion shopping relies on nearly 20 strategic cooperative banks, mining the inherent high quality of potential customers with a large number of bank credit card resources and large coverage of the Bank channel advantage (billion shopping information to reach the rate can be covered to the three or four-line city, or even the following market), hiring professionals for credit card users of consumer habits, Consumption capacity and so on a full range of data analysis, improve the shopping experience of hundreds of millions of fashion e-commerce sites, to provide customers with the target credit card high-quality high-end merchandise, combined with credit card billing, EDM, SMS accurate database marketing. Plus the credit card installment to pay the huge advantage, at present according to hundred million shopping CEO Hanji introduced, hundred million shopping commodity commonly has the high duplicate purchase rate characteristic, certain high-end household life category repeat purchase rate as high as 70%. Reached the establishment of three years, the annual sales of nearly 1 billion, composite growth rate of 300% of the astonishing results. In the big electric business constantly cold winter's negative, is said to be "does not overturn can win" the solemn and stirring background, billion hundred shopping also hoped can realize "the curve overtaking", brings the enterprise the high speed development.

Hundred million shopping: win in the quality service and fashion concept

Lei the "three high" standard, namely high unit price, Gaumauli and high purchase frequency, when analyzing the key factors of business e-commerce. Hundred million shopping CEO Hanji that in the field of electricity, only the pursuit of "high unit price, Gaumauli, high frequency of purchase" is not enough, not enough to enable enterprises to grow. In the electric business War today, enterprises need from their own quality of service, system management, efficient operations to make efforts. To accurate marketing of the database marketing of hundreds of millions of shopping, put forward "four suitable", and strictly adhere to the four "appropriate" principle for marketing, only in the "appropriate" time, the "appropriate" goods, the "appropriate" way to provide "appropriate" audience, do real precision marketing, the customer experience in the first place.

The general trend, the electric business "Winter" is the best time for admission

Recently, the days of the cat, Jingdong Mall, Amazon China, Suning easy to buy and Dangdang five big electric power companies to invest billions of of the largest price war. Suning recently released the first quarter of 2012 financial statements Open-wire under the development of worry: "Net profit fell 15.3%, the number of stores net reduction of 10, one shop sales revenue down 7.24%, the three core indicators in Suning appliance listed for the first time in 8 years has been negative." Even in the face of internal physical store income decline, outside Jingdong, Cat and other online rivals Press, but Suning Electric appliance Vice Chairman Weimin still said, "the rapid development of the electric business is not to people's will for the transfer, Suning will not because of crowding out the entity stores market share and slow down the pace of the expansion of the electric business." ”

Suning easy to purchase the duty-bound, major entities in the electronic business of large investment, indicating the development of E-commerce is the general trend. COO Ranking, an advisory group, said that from the data, China's electricity trader's turnover will increase at least 80% this year, especially after the big traditional brand enterprises enter, will further stimulate the market faster development.

In the current large electricity business is generally in a low competitive state, billion hundred shopping fast into the field of electricity, using their own flexible operating strategy in the vertical area, the operation of the standard large electric operators and human costs, low profile in the vertical field of rapid development, to seize market share. For now, it's a great time to be a traditional brand maker, or just a novice in the market. Just as billion hundred shopping to play its own professional advantages and credit card payment advantages, with the idea of "overtaking the corners", we should pay attention to product innovation and meticulous operation, stride forward when the whole development of the electric trader slows down, grasp the opportunity to cut into the field of electric business before the barriers of each industry become higher, this seems to be wise.

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