Billionaire regaling: The entrepreneur symbol for the app where to plug

Mao regaling still walk on the road of entrepreneurship. Just, after more than 10 years of tossing, he changed his identity several times, or found the forefront of the industry for him the most challenging. So, he opposing jump into the mobile internet tide.

Born in 1983, he was a symbol of the founders of the year. Long hair, faith, obsessed with tattoos, although more than 10 years have experienced a variety of workplace identity: Red Flag Chinese 2000, the City Science and Technology Commission, the United Games, the time of the United States trillion and now in China and Australia Kyle Health Partners and the founder partners, but the character has not changed. He described himself as "exceptionally low maturity", but it was the courage to face it, and he began to put down something. "It's good to concentrate on being a big product manager, and you'll focus." It's better to do what you are good at. ”

One day at the end of October, Mao regaling the first time in a café in the north of Beijing to talk to global entrepreneur about his app, "Where is the Jam"? He let the designers around to make changes, while feeling all sorts of bad this year: in the Apple Store toss four times before the online, a variety of bugs constantly. "All the development operations this year have been disrupted. He looked puzzled and said he was unlucky to go to the bathroom and would drop his cell phone in.

Before the deadline, when I asked him about his latest progress, he offered to invite me to the office to talk. And about two auto friends to explore the business model. "Talk in advance, and see how to work with Lao Li (Li)." "The old Li in his mouth was the other one who was served as an entrepreneurial role model."

"I am a literary youth, only the literary youth is a good product manager." Mao Regaling summed up his professional experience, not modestly said. But he also says his understanding of business has changed a lot over the past more than 10 years. "Now, in the face of money and dreams, I will choose to make money." He said that he always thought the dream was more important, but it turned out that the money had not been made, and that the dream could not be talked about. In the first few years, he made a "drink enough money" by writing a book, and he was happy, "for me business is the last thing you have to do to make money." ”

New business

At the end of 2011, Mao regaling in the café to meet the current partner Guo Jieqing, Guo's Kyushu is mainly engaged in the traditional traffic information processing business, for many domestic map manufacturers to provide business-to-business information. With the rapid development of mobile internet, Guo wants to expand to the business of the map service. Early Mao regaling in the era of the United States trillion when the real CS contact to lbs, location-based services are already familiar. But see the domestic play turn the four-way lbs website emulate Foursquare but did not find a profit model, he didn't dare to rashly Wade.

The conversation with Guo Jieqing gave a lot of inspiration to Mao regaling. He calculated that he had been in Beijing for 10 years, but the existing product did not fully satisfy the demand. People in that industry don't make products. "Mao regaling that, based on location-based services, intelligent city and car network competition is not fierce, users have not produced a fixed mode of use, there is a large market space." He wants to take this opportunity to make deep integration with the mobile Internet and the transportation system and auto makers.

April 2012, Mao Regaling led a team of about 10 people to start developing traffic information applications. His starting point is: Road information service is a "pseudo-need", tool-type app is difficult to maintain the user stickiness, but it is a good "Yaoyinzi", and based on the extension of transport services is just needed, business extension of space. So he wants to build a real-time road information platform, the cultivation of seed users, and then integrated offline resources, in the back-end that is, automobile manufacturers, insurance companies and other fields to create a full range of traffic O2O service mode, that is, based on the same data platform, derived a series of apps: road conditions, rental vehicles, Carpool, road rescue, car repair and insurance services.

In the idea of Mao regaling, this "light application, heavy service, heavy backstage" product layout, not only to avoid and competitors of the positive offensive, but also to the data exist between the sharing and association, so as to find a clear and reliable business model.

The imagination is very good, the reality is very cruel. His team's first real-time traffic application, "where is the Jamper", took 6 months, from development to online, and was modified several times according to the Apple Store's requirements. The process once made Mao regaling feel broken. "Always feel the life in the hands of others." "In addition, the use of voice software in the running-in is not smooth, resulting in the product will encounter bug exit."

The good news is that he thinks he's a tough guy, so he keeps revising and polishing it as the theme of the time. "Although I look very rough, but always I am most careful to find the problem in the product." "said Mao Regaling. This is true, in this newspaper reporter tried "where plugging" in the process of the problems encountered, he immediately through the micro-letter to answer.

Product has, is to promote. In the vast ocean of apps, how can you stand out from the list? Mao regaling just do some directional communication, for example, he thinks by virtue of his personal brand and Word-of-mouth communication can bring many target audiences, and auto, Weico platform can bring some "petty bourgeoisie" user transformation.

He positioned the target user, the male is the beginning but not the mainstream, the female and the Novice is the future: because this part of the user in encounters the traffic problem often is overwhelmed, to the accident, the bad car, the insurance and so on has the strong request for help. For their first product to enter the mobile Internet, Mao Regaling's goal is to cover 15 to 20 cities at the end of the year, to do the depth of the product and service layout. "Talking about the profit model is still early, now the mobile Internet is like 1999, 2000 when the Internet, you have to wait?" ”

For his current career, Mao Regaling admits he doesn't want to go too far. "How many companies are there in the gem?" he asked. How many can be listed? "In his view, if the product is good, in the future even by Tencent, such as the acquisition of large companies is a good choice."

So, in the vertical and horizontal jingwei entrepreneurship, he no longer like the previous several companies to do managers, but mainly product development, Guo Jieqing responsible for day-to-day operations. "That's not my forte," he said. He says people can focus on the best areas of their expertise. He also cited his friend Li example, he said Li thought the advantage is to do management. In this regard, Li thought also gave him a lot of advice, "it is enough to be a brother." "said Mao Regaling.

The growth of the sleepy

He became aware of himself, after being a manager of the Times. After the departure of 2009, Mao Regaling had a long life.

"There was nothing to do, drink every day, and not know what to do," he said. "The 20-Year-old was dubbed" billionaire ", let him realize the reputation and reality between the lost. "Vanity always makes people can't find the direction, in the end you will find both positive and negative offset." "Fortunately, there was no Weibo at that time, or maybe you couldn't find yourself," said Regaling.

In fact, the "billion-dollar asset" was the investment of his time, the American Mega project, and he got only a limited annual salary and equity. For him, the biggest gain was when he met some people who had no chance to meet at that age and experience, and these people slowly made friends and pulled him in when needed. In 2011, Mao Regaling wrote in his book, "On the way to the West," that "no entrepreneurial story is a fairy tale, and no entrepreneur is a God." I like the hero of the word, this is suitable for every person on the road to entrepreneurship, because the hero has a sad feeling, but they are still heroes. "This is the 80 years after the founder of the decade to fight the portrayal of the heart."

Before investing in a mobile internet venture, Mao Regaling had another relatively secure opportunity to go to Tencent, where he also spoke with Tencent's several lines of business. As the first generation of contact with the Internet, he was very sorry when Lee wanted them to bubble, auto do a good job, they have a foot into the era of the United States trillion this line project.

Now, the time to move the internet he does not want to miss. and Guo Jieqing cooperation let him find himself, also opened a new business trip, Mao Regaling said, if his energy points 10 points, now put 9 points in this matter, leaving 1 points to life. In this respect, his most admired person is the development of micro-letter Tencent Vice President Zhangxiaolong. He thinks the happiest thing now is "the moment when the product was released."

Mao regaling is still energetic, he is active in Micro bo, micro-letter and QQ. During the day he spent all his time on product development, and at night it was the same as it was more than 10 years ago-a café, karaoke or a nightclub.

He also likes tattoos, and his evaluation of himself as a literary youth is: these people may taste heavy, but the heart is very simple. "Wearing a suit is not necessarily a good person, a tattoo is not necessarily a jerk." If you say I am wrong, then prove you are right. "This is the motto of Mao regaling. He said his rising constellation and Moon Constellation were Scorpio, particularly contradictory, "but suitable for business".

Being fit does not mean doing it. Mao regaling that his view of business is still immature, but he said his mind has changed a lot, at least do not like the original product so worried. In the future, he just wants to do good products. "The so-called product is to see what kind of tool you are good at using." ”

During the photo shoot, the 30-year-old boy with a tattoo and braid held the cushion in his arms, and after the interview, he sent a micro-letter to ask the photos of the magazine if they could take pictures of themselves. "I'm a insecure person!" "said Mao Regaling.

Q: Are you happy?

A: Worse worse

Q: What are the new trends you have seen?

A: The artificial intelligence of the machine

Q: What kind of new business culture do you want to be in?

A: Just like this now, actually very good. I do not expect any commercial civilization, the most look forward to a sound legal system, the weight of men to minimize

Q: What changes do your products or services make to the world?

A: This topic is too big to change the world, just to make people's travel more fun and simple

Q: How do you get changed by globalisation and how do you want to change the world?

A: I don't think it's such a profound question, I think it's Altman's business.

Q: Describe the new world in your eyes with a few words?

A: Dirty, science and technology more and more developed, people more and more lazy, the heart of the better less