Billions of community networks will trigger dramatic changes in online tourism marketing

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China's Internet market has grown at a high speed SNS-type website has reached billion

Cao June's analysis shows that the overall growth rate of the internet in China is far more than the traditional economic development, has been maintained in more than 40%. In the past five years, the annual compound growth rate should be around 60%, the next five years of annual compound growth rate should also be maintained between 30% to 40%, this is a very vibrant sunrise industry. The size of the entire Chinese internet market, which was 80.1 billion yuan in 2008, is a small number for Chinese telecoms operators, with China moving for a year to Chichodo, Shiten net profit, but for the internet to look at its equivalent and its growth rate. The overall economy of the Internet is likely to quickly approximate the income of China Telecom. Such a change, there is a fundamental difference, one is a monopolistic market, and one is completely market-oriented, marketization as an essential innovation, will greatly promote the further growth of China's Internet. He said that all the Chinese Internet current major profit models can be divided into several categories, the first category is advertising, the second category is from the user here to obtain income, such as network games, value-added services, the third category is the enterprise, is the small and medium-sized enterprises are also good or e-commerce enterprises, through the form of membership fees to generate such income. These revenues eventually come from the core point of Origin on the Internet traffic. No traffic, the Internet is now the main income is not enough to support, because the Chinese Internet users in a few years to break through 300 million, China's Internet, especially from the internet we watched the flow of the various services of a large increase in the rapid growth of the internet in China, the current trend of high speed.

Iris monitoring data show that from the first month to the 12th month of 08, the first and second are still integrated portal classes and search engines. In the second group, the mainstream crowd-covered Web services are online videos represented by YouTube. The second category is online shopping, can be seen as a kind of e-commerce, especially the 2C end of the rapid development of E-commerce. These categories are a network service that is closer to the second group in size. SNS Web site last March or April when the crowd coverage to get a heavy growth. As a new type of service in the community, it has grown rapidly in China since last year. There are MySpace, Facebook, China's Internet learning ability is very strong, almost synchronized, the rapid launch of China's similar web sites, with the Chinese mainland, a combination of rapid start last year, the number of coverage has exceeded the 50%,50% Chinese netizens have now begun to touch the SNS class of service websites. It's billions on the scale.

Community Network has the advantage that attracts the user to stay, will cause the marketing pattern to change

The report shows that in terms of arrival rates, community-class websites have grown so hot in the last year, light to see the arrival rate is not enough, its impact on the entire Internet, in addition to the arrival rate also depends on its another very valuable indicator, that is, it on the internet in this kind of service, in the SNS service time consumption of how long. Iris statistics show that from April 08 to December 08 community-class sites got a rapid growth, which means that Chinese community sites not only last year, a rapid infiltration of the population, but also quickly caught the Internet users stay on the time. As a netizen, only 24 hours a day, sleep 8 hours, the rest of the time is work and some other exchanges, the time of the Internet generally has a limit, the future of competition is the competition for Internet users to stay in the distribution of time. Communities undoubtedly have the advantage of this.

The growth of the community, especially the user's size and the time of the user's attraction, makes a change in the whole marketing model, which is embodied in some characteristics of the Chinese community, and the Community users have a high level of active access and strong interaction ability. As a tourist website or tourist service, if you want to use the Internet efficiently as a marketing channel for yourself, it is a great way to get through the community. Community at present a situation, whether it is BBS, blog, SNS and so on, and users of communication and communication, as well as its own openness and authenticity, the above generated content and consumption of induction formed a relatively smooth transfer process. 08 Chinese Community's website revenue is 540 million, with the search engine income 5 billion, compared with the brand advertisement income 4.7 billion, the disparity is very big, but it starts to explode.