Billions of red envelopes behind the hard power of competition

When you hold your phone "shake" and grab a red envelope, you're not alone. Thousands of miles away, there are also a number of "data control" staring at the television screen, the Red envelopes to monitor the release of real-time data.

Billions of red envelopes, how to carry a hundreds of millions of-magnitude data torrent? Behind this is the micro-letter and pay the Treasure red envelope Battle of hard power competition.

Time dial back to the New Year's Eve "finals", that night 22:30, micro-letter "Shake" grab red envelopes ushered in the most tense moment: in Guangzhou Tit Creative Park Building 3rd and Teng da 17 floor, micro-letter backstage Operations team look at the TV screen, while watching the Spring Festival Gala Live, while monitoring the background data: CCTV Spring Festival evening to send red envelopes interactive , micro-letter shake a total of 7.2 billion times, peak 810 million times/minute, sent a micro-letter red envelopes 120 million, the server carried.

Lunar Zero 19 points, Alibaba Masters Ma Yun issued a payment treasure Chinese password red packets, the number of participants as high as 29.98 million people, netizens entered nearly 100 million answers, 999,999 red envelopes in 2 minutes 36 seconds were robbed and empty.

Micro-letter and Alipay official data show that the 2015 New Year's Eve, micro-letter red packets received 1.01 billion times, is 200 times times in 2014, QQ red envelopes to send and receive 637 million, the number of red packets to 154 million;

According to the micro-letter February 24 released the latest data: New Year's Eve to Duanwu (a total of 6th), micro-letter red envelopes send and receive 3.27 billion times, the total number of updates received 1.01 billion times on New Year's Eve.

Mini-letter Red Envelopes team's Dinner

February 19, when the red envelope of New Year's Eve is over, the micro-letter Red Envelopes Team Celebration Feast has just begun, for them, this is the real meaning of the dinner.

After the dinner, micro-letter Red Envelopes team also began to summarize: billions of red envelopes, difficult where?

The Micro-trust team concludes: One is fast-how to ensure that users quickly shake red envelopes? The second is quasi-how to ensure that the red envelopes can be successfully opened? Third, stability-how to ensure that the opening of the red envelopes can be shared out? In particular, when a large number of users at the same time to shake the red envelopes, instantly produce tens per second request, This magnitude of request, if not handled directly to the background, is bound to cause back-end services overload or even crash.

In the fight against the red envelopes behind the war, Tencent has nearly 20 departments to support the team. The large joint team of Businessgroup, the division, which began 3 months ago to prepare for a "red envelope", has entered a high-intensity working state on New Year's Day.

At the beginning of last November, when the red envelope was planned for the Spring festival, Tencent had estimated that the amount of red envelopes this year would reach the 50~100 times of last year, which is not a small test for Tencent's equipment and system performance. Among them, the technical team participates in the product optimization, familiar with the business process, according to the actual Application Scenario Evolution System Architecture design, from the user login start, to packet red envelopes, red envelopes, grab red envelopes, remove red envelopes, each link to strengthen and optimize, to avoid the database because of frequent access to downtime. At the same time, the red envelope eco-chain upstream and downstream of the cooperative enterprise pull, to seek the bank, operators, server equipment provider support.

Tencent introduced that after the development of the pressure test link in the basic arrangements between 1 o'clock in the morning to 7 a.m. in the morning, when the number of users, small impact. The early morning pressure test, found that the problem, the day on the development of solutions, the evening continued to pressure test, basically is to rest the machine, take turns.

Battle command.

New Year's Eve, in addition to the Guangzhou Tit Creative Park Building 3rd and Teng da 17 floor, micro-letter backstage Operation team in the Spring Festival evening also opened a small area, as shaking the team's frontline headquarters, because shaking a red envelope time to the strict Zichun time and rear support staff time, the work here is calculated in seconds, Must be done without difference.

"Every warroom is the same, the atmosphere is tense and full of passion, every data peak of the roar of the battle is a stage victory." One Tencent employee said.

Micro-letter team revealed that New Year's Eve 20 o'clock to lunar zero 48 points, the Spring Festival evening micro-letter Shake interactive total of 11 billion times, New Year's Eve 22:34, shake red envelopes to reach peak interaction.

Compared to the New Year's Eve, this year's micro-letter red envelopes further "popular", the 2014 New Year's Eve to participate in the red envelope of the total number of 4.82 million people, received a total of about 20 million red envelopes. In fact, the total number of micro-credit red envelopes in the February 10 of this year has exceeded the peak of last year's Eve 10 times times.

In the micro-letter red envelopes and QQ red envelopes behind, is to support the two major products Tencent Tenpay payment platform. From the New Year's Eve to the end of the Spring Festival Gala, tenpay support micro-letter red envelopes and hand Q red envelopes more than 1 billion transactions, peak trading up to 45,000 times/sec.

Now, the "red envelope war" has not yet dispersed the smoke, Tencent has harvested a red envelope. Tencent's shares rose nearly 3.8% per cent in the first show of the festival on February 23, with the total market value increasing by more than HK $45 billion to about HK $1.263 trillion over the close of the previous session. 24th, Tencent shares continued to rise 0.22% to HK $135.1.

Password New Play

With the micro-letter red envelopes adhering to the "simple Happy" principle, Ma Yun's first payment bao Chinese password red envelopes, is a photo of Ma Yun and Beckham, and a question: You think aliens should look like who?

The answer to the word "I" is the password of Ma Yun's red envelope. NET friend as long as in pay treasure wallet first input "I" word, will be able to receive the red envelopes of Ma Yun.

29.98 million netizens entered nearly 100 million answers, of which the number of people who entered the correct answer was close to 15 million, and 999,999 red envelopes were robbed and emptied in 2 minutes and 36 seconds.

Password red envelopes in the form of "password + picture" play a trick. Some offline merchants believe that this kind of red envelopes will open up a new way of marketing.

Alipay on February 12 on the line of the brand business Red Envelopes Platform (hb.alipay.com), free of business users open to support the brand shop Self-Service issuing password red envelopes. "Password + picture" Innovation, the red envelope is a highly diffused carrier and brand advertising cleverly linked together, like NET, 58 city and so on during the Spring Festival with Alipay password issued corporate red envelopes.

In the longer term, Alipay's password is likely to become a new entry like a two-dimensional code. Passwords can be a simpler and more intuitive way of combining passwords with online merchants. For example, users enter a café, enter the password set by the merchant, you can receive the corresponding consumption of red envelopes or coupons, which will inspire more play.

Analysis of the industry, compared with friends, pay treasure password can be in different social platform for brand display, direct contact up to users, users in the collection of red envelopes, to enter the brand customized password (such as brand slogan, etc.), can enhance the effectiveness and impression of advertising. In addition, Alipay brand red envelopes free of charge to the brand open, which for the brand is a self-help advertising marketing platform.

In addition to playing a refurbished password red envelopes, the number of paid bonus games participation is also very alarming.

According to Alipay official disclosure of data, only 24 hours of New Year's Eve (from February 18 New Year's Eve from 1 o'clock in the morning to February 19 1 o'clock in the morning), there are 680 million people involved in the payment of Bao's red Envelopes game, New Year's Eve payment of the total amount of red envelopes more than 240 million, one night the total amount reached 4 billion yuan The peak of the New Year's Eve 20 o'clock, the Pay Treasure Wallet home page was clicked to reach 883.2 million times/min.