Billions of US targets need positive energy

Today, micro-blog burst into the United States because of business pressure, http://www.aliyun.com/zixun/aggregation/3492.html "> two or three-line city of the United States Group sales are being forced to use a variety of means to require cooperation merchants to cooperate exclusively, Use a crackdown to get higher market share and performance. According to the news of the sales of the American group, Mr. M, the team's main job is to use a variety of methods to allow the cooperative merchant to sign an exclusive cooperation agreement with the American group, and to prevent the merchant from cooperating with the competition group, if the merchant has cooperated with the competition group site, Think of a variety of ways to get the merchant offline to compete group purchase orders. If the task cannot be completed within the stipulated time limit, it will face a fine or dismissal. From this situation, group buying has entered a very bad competitive environment.

As early as Wang 100 billion goals, I have written an article "American group Hundred billion goal of the increase in the plight of", which said very clearly, the problem is to buy now is the problem of market growth, that is, the plate is too small problem, rather than an operational problem. Most of the group's performance was received by other closed group buying market share, and the total market has not been particularly high speed development, in 2011, the total amount of group purchase is about 20 billion, excluding the cost of the word is 10 billion. Why not include the cost of the gathering, because the cost is to do the kind of group buying, in essence, or the electrical business. And in the orthodox sense of the United States Group Buy, do is mainly local life service. 2012, the group purchase market size is about more than 10 billion, because the United States Regiment 5.5 billion, the second only half of his, count down is tens of billions of scale. 2013, the United States Regiment in the first half of the 5.5 billion sales, to a large extent to the booming movie ticket market and continued to fail to buy the tide, but this increase, from the annual task of 18.8 billion, there is a very large gap.

In other words, even if the United States continue to suppress competitors, can not get enough room for growth, if there is energy now, or focus on the new market will be better open up. And along with other O2O company new business unceasing innovation (for example the public reviews the electronic Membership card, Baidu Map's O2O entrance and so on), buys the pattern whether can continue to maintain the mainstream still to be difficult to say, again the high speed growth is afraid very big. Under such circumstances, under pressure, the United States to do some extreme practice, but also understandable.

Of course, these methods are only to lure poison thirst, the three or four-line city of the United States Regiment business staff wages are not high, the use of fines, such as the management of dismissal, not necessarily very effective. This time was blown up, but also the United States Regiment staff overwhelmed. Hurt the grass-roots staff, in fact, is tantamount to hurting their own foundation, and competitive enterprises in this case, can be very easy to dig Kok and conversion, once the staff in the despair diffuse, I am afraid will also occur in that year group purchase that big area manager collective Change flag banner. This is clearly not a good direction for the fast-growing American team.

However, although the current group purchase despite the crisis, there are some opportunities.

For example, the arrival of the mobile internet lbs era can greatly improve the flow constraints before the problem. Because the local group purchase is very strong, web-end drainage is difficult to accurate, in the flow of more and more expensive today, the business model of group Buy Web end is becoming more and more economic. The problem is that there is no flow of light, but also accurate to match, the actual transaction difficulty is higher than the physical electrical quotient. and group buy customer unit price basically within hundred yuan, so to reach and hundreds of billions of scale, more difficult than jingdong. The mobile phone 9204.html "> based on the location of the recommendation, can be very good savings in this cost, but also better to facilitate the transaction." Mobile internet to buy into the 2.0 era, now need is better to optimize the recommendation, enhance the user experience to allow users to form a dependency and habits.

From the business model point of view, group buying should also be more attempts and changes, such as the importance of map entry, such as the importance of two-dimensional code platform, such as whether the pop mode should be enhanced to increase more app access distribution. Then package the updated stuff out and expand the overall market capacity. For example, the United States to do the cat's Eye movie, is a very good innovation and try, but unfortunately this innovation is too little, light to the bottom of the staff force, is unable to change the overall situation.

For other groups, the leader of the United States Regiment apparently began to enter into effect, and glutinous rice was after Baidu acquisition, should also start exerting force from behind. The river is rumored that the United States and Ali is not harmonious, but not a good news. Outside the worry had, the United States should begin to lower their business expectations, the foundation of the tamping and rectification, while the business of innovation is the best policy, blindly take businesses and the bottom of the user surgery, obviously to their ultimate goal of achieving, harmful.

For O2O, we need to thank the U.S. Regiment in this field of expansion and experience, but at the same time, we also hope that the United States can not be so impatient, a collection of violent gas, after the possibility of a better walk.

Attached: Screen explosion screenshot

The material chat record shows that the United States Group sales to cooperate with the competition group of companies known as "Default" business, if the sales did not "in 34 hours" to "fix" the other 31 businesses, then at least a fine of 3100 yuan.

The explosive material shows, the U.S. regiment sales without authorization to replace the merchant, tough at the merchant store stickers notice, and the merchant said the notice is not its will. The material also shows other improper means such as threatening the merchant not to make money, fabricate competitor rumors, posing as a merchant to the competitor customer service call Request Group Purchase list, etc.