Bin: Exploring the way of the development of website editors

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Recently, many industry groups have been found in the recruitment site editors, yesterday afternoon, Tencent Science and Technology channel of a head in the group noisy recruit editors, and then look at some recruitment sites, most of the site are in the recruitment site Editor, it seems that the Internet is an absolute sunrise industry, network editing is the absolute golden occupation.

How do you make a good network? How do you earn a living by earning a decent salary? How to achieve self-worth in this career? We should look at this problem from the perspective of overall career planning.

News-------------------------------------

In general, the proportion of net 70% is news editor, 20% is community management, and 10% is Web page making technology. For web technology that together, this is worthy of approval, not four software (Three Musketeers deamweaver, Flash, fireworks plus photoshop), it is not a good network. In the actual work, you have to face and the technical department of the problem of wrangling, will be the software, you will not be those boys blindfolded you.

But that's not enough. In my opinion, will software, understand some application technology, just have the weapon, is Hard, besides Hard, you also need "deep internal force", this inner strength is above five steps.

I think that a really good network, must be both internal and external repair.

I. News

About web editing, just copy and paste the embarrassment of the Internet Porter's frustration, a lot of such posts flooded between the network, frustrating. But we must not despise this basic "copy and paste". The establishment of human knowledge structure, just like building a mansion, a brick and a base slowly accumulate, only to see the full picture of the building. Without this most basic brick process, you can't appreciate the true meaning of journalism. Your news is pasted more, you will know what is good news, what is junk news, which news can be a series, which news can be tracked and pasted, which news is not reported in the idea, you consider using a better title to replace it. If you think the news is still not enough, you might as well be bold enough to integrate a few stories. When you think that an event really does matter, then you should consider making a project and combing through the ins and outs of the matter. At this point, you have learned the news processing, organization and even innovation.

Once a teacher said: paste-processing-Organization-interpretation is the network news four levels. The lower hand can only see the first layer, and the master can see the latter layers.

If you do the news, do not have the ability to plan the project, then you this news editor is unqualified.

Ii. Editorial

For policy reasons, most domestic commercial websites do not currently have the right to own news. This means that 70% of Web site content editors need to cultivate the awareness that integration.

Most of the news on the Internet is in the "integration" stage of information, information "integration" for the current network editor is a more economical approach.

Information integration seems very simple, in fact, the greatest learning. To say a little bit, including formal organization and content of the Organization, that is, reasonable interface design, reasonable news column and project planning, on the one hand to the current news integration, on the one hand to strive for originality. In the long run, "original" is necessarily a trend. Even if you can not do the original, but also to use comments, in-depth reports, etc. to try to close to the original, collect professional opinion articles, highlighting their original characteristics.

Here I would like to remind you that after classification specialization, select a category of knowledge, choose a certain area or a channel to do, finance, IT, game sports or education, into your market segments, has been doing. Only in this way will your knowledge accumulate to see the full picture of the building. People who do comprehensive news and jump between different professional websites are short-sighted.

III. Promotion

We have not been taught this in our textbook. I have to remind you again, network marketing and promotion, must learn.

Because we are faced with a huge amount of information in the web2.0 era, because we are facing the search engine mature era, because we are facing the era of 700,000 of sites. Oversupply of the market, the need for marketing, brand building, need to promote, the site to be big, need flow, need more eyeballs. And the network, is the typical attention economy. Don't tell me you don't know seo, don't tell us you do not have to calculate PV, also don't say your browser does not have Alexa, there are virus marketing, six degrees theory, flow replacement, soft text, advertising alliance ...

But first, I suggest you install a Alexa toolbar, then find a few traffic statistics site, loaded with traffic statistics code, so you can know where your site visits from, who landed on your site, they stay for how long, they are interested in what content, you do promotion, targeted.

Iv. Planning

The net arranges for a long time, often will be promoted. When you rise to a certain position, the boss will throw out such a task for you:

We plan the revision, you come up with a plan;

We are going to add a blog channel, you come up with a plan;

We want to change our home page, you see how to change, to expand the column one times, OK?

Such questions will continue to challenge your confidence bottom line. At this time, you must have the confidence and the ability to plan. This knowledge no one teaches you, all by you in the work of pondering, all see whether you have the ability to quickly learn, quickly reflect the ability. What, you can't do it? Look at the story of the 19-year-old lecturing the richest man. No one is born what will, in the network era, everyone needs to become special forces, rapid response, rapid mobility, adapt to a variety of complex "terrain." The network has no barriers, no programs, everything is variable, everything can be innovated. Whether you will let yourself in the free time Bubble forum, whether will be in others to watch TV when write a blog, it is these non-mainstream factors determine your planning ability.

But first you must understand that planning must revolve around the profit model. I've seen a lot of people who do web work every day to overturn old ideas, but not to make money. You do not make money, your website does not profit, what do you want it to do? Network has a network of rules of the game, you want to make money, you have to take out the people are willing to buy good things, this rule like a stick, will be "to provide customers with good service, good content, create value for users" and other ideas smashed into your head, so that you really down-to-earth up.

Second, you need to have a classified navigation network, such as a collection of educational websites, to ensure that you know what sites you have in your Web site, how people do it, do you emulate them, or do you compete differently? Can you integrate the latest web2.0 things, whether you can make your website channel interrelated, whether to introduce a set of integration system, whether the implementation of VIP Membership system, whether the introduction of virtual currency systems ... When you do planning, you will find that the network is more and more like a large community, we are here to learn about information, entertainment here, here to learn, here to make friends, here to heal, still shopping here, consumption and even find love. Imagine a community in the real world, whether your site offers a DVD rental store, a hospital, a library, a supermarket or a bank, and so on.

Network is just a virtual version of the real community, you work here, you live here, you will increasingly find that your work and life in one, until you can not tell the distance between reality and virtual, your planning inspiration will flow.

V. Operations

We do the net, there will be a final goal, what is the ultimate goal? The National Career guidance policy gives the answer to the cio--information director or information Planner. Now look back at our career path: News Editors--content editors--channel editors--director of information, director of Content--this road seems clear to me, but it's not easy to go.

In the news editing stage, you are a soldier; in the channel editing phase, you are the chief and Commander of the information director stage. The entire site from scratch, on the millions information, dozens of channels, you may have to plan. You have to study macroeconomic policy, you have to study the venture capital market, the media industry changes, the entire education or online games market size and profit expectations. ERP, CRM, SCM, KM, EC ... Human resources issues, management issues, financial issues, coordination issues ... You should be good at even dealing with investors, doing roadshow and negotiating.

Look at today's Chen, Lee Friends, you know, as the director is not easy. You may not have a good day in five years.

Of course, at that time, you will have a great sense of achievement. The sense of honor in human life will push you forward, you may be like Ma Yun and Chen, Zhou Yun fan, Shi Yuzhu are cast a legend. But who cares about the bitterness behind you?

Perhaps you do not want to be so tired, then let us start from the beginning, back to our copy paste, or to our starting point.