Bind old customers with some nuanced service

Guide: This article I learned a little, through a number of nuanced services to bind the old customers. Two of transactions generated by old customers are easier and more cost-efficient than new customers.

I do not like to wear shorts, because my calf is not good-looking, there is a little thick, so usually like to wear jeans shirt, headmistress well, you know!

However, the day is hotter than the day, so I went to Taobao bought a thinner some of the jeans, not a few days I received the goods, wear upper body try, also good, hehe! So I plan to go to Taobao to someone else a good comment, just landed Wang Wang a message will bounce out "pro, your trousers received it!" Thank you very much for patronizing our shop. If you try pants feel good, I hope you can 5 stars, praise, we will give you back to the present 5 yuan!

I see the information, feel very good, so hurriedly go to 5 star praise, and then send Alipay to the sellers, waiting to return!

In a moment, I received two messages:

So I opened Alipay and looked at the balance, and I did get 5 bucks.

I believe that many friends in the online shopping when all received the seller sent over the confirmation of the return of the Information Bar, and everyone will feel that is a very good thing, as long as 5 stars confirmed praise, you can get back, really good, you can say, the vast majority will be 5-star praise, happy!

However, I think for a moment, if everyone returns now 5 yuan, if the person more up, it is not a very big expenditure, so I opened the store's baby description, see the seller's sales, I was stunned! Figure above:

Database Marketing customer Churn bind customer

We can see that his monthly sales volume is more than 15,000, but also not to one months, we then multiplied by 5 yuan, my day, this store will return close to 100,000 yuan to the customer every month!

The store is really generous, or someone else is tyrants! But I look at this as a marketing person's point of view, the store spends a customer 5 yuan of the big price is just to please the customer, this 5 yuan money has other uses?

No more! I bought these pants for a long time. A period of time will not buy pants, a long time, I will certainly put the generous store to forget, and later to buy pants, I will go to Taobao Amoy, because then I want to go to your side to buy, estimated to find you!

Originally such a thing, is everyone Taobao shopping when a very common thing, but very few careful people will think, store for this to put a lot of cost, such a huge cost for some companies is a few months of advertising fees!

Planning brother is to do the database marketing, I always look at the problem will be the database thinking, monthly sales of more than 15,000 for everyone is already done very well, but in my eyes, this store in the marketing still have a big problem!

That is, fewer repeat customers, wasting a lot of money!

Any product or service is expected to repeat the more the better, instead of one-time, the Web world is virtual, and physical stores are not the same, physical stores may have you visited the store, a long interval you can remember, but the network is not the same, you visited the shop, a few days may you forget, I don't want to go anywhere.

We tend to be very expensive when it comes to running and building a bomb, like this pants bar, the price is 89 yuan, apart from the advertising costs, labor costs, cost, profit space is not very large, so like this shop, we have to seize two transactions, two transactions are often 0 cost, this is the late profits, Many companies are not making money upfront, making money in the late! But in the whole sales process of this shop, I did not see the store to catch two times deal!

This shop is now the sales process is: Spend a lot of advertising fees, to create a burst, through the return of the current received the amount of praise, baby ranked front, to get more new customers deal! Two transactions are not at all, is always in the grasp of new customers, to deal! Not to maximize the present each customer that 5 yuan return value!

So how do you optimize the sales process?

I use the thinking of the database to propose the optimization plan:

First, the daily traffic is very large, the monthly turnover of 15,000 pieces, according to 10 of the turnover rate, then there will be 150,000 people browsing this baby, such a huge flow, if the description page of the company's micro-credit two-dimensional code up, and then design a 0-cost bait, Bait must be the lure of popular demand!

For example, to design: Add a more prominent picture on the description, which reads "Micro-letter sweep, attention to our micro-letter public number, we will free" how to choose the best size pants for their own ebook sent to your micro-letter "and then attach the two-dimensional code picture!

(Lou added: Diffusion thinking, you can be Taobao sellers, can also be independent of the electric business, can be micro-letter, can be dealings, do not rigidly adhere to the form, examples are micro-letter, do not take seriously and Taobao shop does not support two-dimensional code. I believe that thinking is more important than form, but it is too serious to realize the author's intention.

I believe that many friends will go to sweep, because the size of the choice of the problem is the most worried about the internet, because many people do not know their size, or not sure of the size of the baby is not fit to wear their own, there are worries about returns trouble, So they will choose to know their size before they buy pants! If you send this ebook, they will thank you for not only raising the turnover rate, but also getting a lot of accurate subscription database.

Even if only half of the people will choose the area, then each month will be close to 80,000 people to subscribe, a year close to 1 million subscribers, such an effect, Taobao sellers have thought? This kind of advertising, receive the return should not only you before that point of profit!

We have a large number of customer information, we can also be irregular to sell them products, tell them their own new model, a message will be sent to 1 million people browsing, this effect will not I say it!

Second, is the sale of this piece of customers, customers bought trousers after the cost of 5 yuan to win a 5-star praise, I think too wasteful, 5 yuan, you let customers do a little more things, they are very happy! For this group of people, they are paying customers, it is easier to make two transactions, why? Because they have bought our product, know our product quality how, therefore, buys the customer the customer data information to be more valuable! In fact, we just need to let customers do a little more things, we can build a huge pay customer group!

Taobao sellers can do this by adding a condition to their return information, for example, let them subscribe to their mailing list, or let them add their own QQ group, etc., as long as the group of paid customers to circle the way, so that we can again for paying customers to maintain, contributing to two transactions!

The above is my online shopping experience some ideas, see Taobao sellers a very large vacancy, most businesses do not have database thinking, and lost a large part of the deal! If see this article friend is Taobao sellers, please immediately use it, database marketing thinking is not only suitable for Taobao sellers, suitable for any business activities!

Wen/Lou