Bing: First search results click Probability 50% 3rd 4th nobody

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"Sohu It News" April 25 news, according to foreign media reports, it is well known that the results of the search engine rankings higher, the page is the probability of being clicked higher. And Microsoft's Bing search recently released some interesting conclusions, showing the third fourth result, the click rate has been negligible.

Ronny Kohavi, a Microsoft Bing research and development team, has published some research results through blogs. It is said that in the search engine feedback results list, more than half of the searchers will click on the first link, if the first link is a deep link (that is, including a list of links to the various columns of a site, the display area is also larger), the probability of being clicked increased to 75%.

For the third link, only 4% to 6% of users to click, the probability of a significant drop, the fourth link probability is only 2% to 3%, to the eighth link, click Probability has less than 1%.

Curiously, Bing's research report does not mention the second link's click Probability.

Bing also found that if netizens returned their search results in the browser after clicking on the result link, the number of clicks on the page was increased. (暻 Jin)

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