Bing Official Search Optimization Guide

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Most of the time, we are targeting Baidu and Google as search engine optimization, according to Bing's official blog, "Bing Webmaster Guidelines", we can know, no matter what kind of search engine, there are 90% The above SEO optimization procedures are the same, and the remaining 10% is the search engine more like to refer to which Web resources.

Bing in SEO guidelines SEO search Engine optimization of the part into a number of major items, but some projects are actually cross project, so we do not divide the project, put it in a column of the way to describe:

1, the <title> title of the page should be clear and relevant.

2, the <meta description> description of the page should be clear and relevant.

3, the <alt> of the picture should have the relevant description of the document in order to know more clearly what the picture is.

4, the appropriate use of <h1> in order to clearly understand the content of the page.

5, the internal link should be connected to the page, and should help readers to easily browse the relevant pages.

6, be careful to connect out of the link, because connected to another site, indicating your trust in the site, the number of links should be reasonable.

7, there should be a sharing button on your page for sharing, so that readers can share content.

8, to have an XML Sitemap, and to keep the data up-to-date and correct.

9, to have a suitable browsing structure, so that the search engine smoothly crawl.

10, don't hide the link in JavaScript.

11, should consider the reader's environment, so that the old and new computers can smoothly browse the content of the Web page.

12, should let the URL result simplification, do not have a lot of unnecessary parameters.

13, you should use the correct robots.txt, to announce the path of the Sitemap, and make sure that Bingbot (Bing's crawler) can successfully crawl your Web content.

14, use the Bing Administrator tool to set crawl parameters and URL parameters that can be ignored.

15, links, whether internal or external links, should consider the relevance.

16,url structures should be kept simple and clear and, if possible, with keywords.

This is slightly different from Google, according to Bing's original ~ Keep it clean and keyword rich-when possible, I hope to be able to use keyword rich URL, that is, to include keywords in the Web site,

That is, you can use http://www.mysite.com/movies/life-of-pi/, but there is no need to use http: www. Life-of-pi.com/life-of-pi, because domain is a representation of an enterprise rather than a project that operates on SEO.

17, to have HTML and XML Sitemap, to facilitate readers and search engines browse or crawl data.

18, the content structure should be clear, and let the content of the value closer to the home page. ,

19, the entire station's navigation should be able to let the reader very clearly to find the content, uses the breadcrumbs navigation or the link bar.

20, do not put content or links in the javascript/flash/silverlight inside.

21, title <title> to be unique and relevant, control around 65 characters.

22,<meta description> are also unique and relevant, and do not have the wrong grammar, control over 160 or fewer characters.

23, the appropriate use of <h1><h2><h3> tag, and a page with only one <h1> tag.

24, use <alt> text description to let the search engine understand the pattern content.

25, in the content of the page to use a few times you want the keyword or keyword group, and also use the relevant words change.

26, use the appropriate anchor text to connect to other pages.

27, content to have the user will search keywords.

28, do not put the content in the Flash/javascript, which will hinder the search engine crawl

29, do not use multimedia or graphic files as your Web content.

30, the page should have enough content to meet the expectations of the reader, the content of the words without special restrictions, but to provide a little more relevant content is always more insurance.

31, often produce new content, search engine crawler program will be more frequent because of new content crawl.

32, the content of the Web page should be unique, do not copy content from other sources.

33, use 301 to transfer the eliminated pages to other new content.

34, use <rel canonical> to let search engines know which pages should be indexed.

35, to manage the 404 error pages, these pages will let the search engine know which should be deleted.

36, to relevance for consideration, appropriate arrangements for internal and external links, but do not purchase links

37, the management anchor point text, the keyword uses as the anchor point text.

The above statements are particularly specific (21) (22) (25) (30) (37), it refers to the said more like a network of three streams of SEO site will be written out content, tell you the title and description text best within the number of characters, but also tell you content to include keywords and changes in the combination, More words will be more insurance, also said to use keywords as anchor text.

The best number of characters is the title and the descriptive text, which makes people wonder who this guideline was written by Bing. Why 65? Why 160? How many characters is a word in Chinese? Obviously did not think of language outside English, and the size of Bing companies such as the number of words to standardize the argument, if there must be a word of words, should have a factual basis to support.

More words will be more insurance, this is to let people faint guideline, the number of words more is how much? is 200 words more or less? is 500 words more or less? If Google sees this Bing SEO guidelines should be used as a complete joke.

Content includes keywords and their combinations of changes, it is nonsense, if you write a reader will like to read the content, there will be a combination of keywords and their changes, this has no need to write in the SEO guidelines it, if your article talk about the weather and the content of the weather, and other related words, Well, that's pretty impressive.

The keyword as the anchor point text use, is a three-stream SEO strategist will say out of the nonsense, keyword not as anchor text or what? And if a page has 30,000 links, and all with "SEO" as anchor text, do you think the search engine as a positive or negative factor?

Therefore, it is advisable to take a look at (21) (22) (25) (30) (37).

The Avoid should avoid the following techniques to prevent punishment.

1, do not use the cloaking (hidden) way, so that the search engine and readers see different content.

2,link schemes–link FARMS, THREE WAY linking, ETC. Do not use improper links to add links, these methods have no way to get a positive score.

3,social MEDIA schemes don't use social networks in an unusual way, such as Twitter using automatic follow, which means that the number of people you follow is approximately equal to the number of people you follow, and this kind of social networking doesn't mean you have a strong social impact.

4,meta Refresh redirects do not use the META refresh address, and if you really need a transfer, 301 permanent addresses are recommended.

5,duplicate content does not create the same contents at many different URLs, so that Bing loses trust in your Web pages, and if you have a different URL that leads to the same content, you can use rel=canonical to solve the problem. If it is because of a parameter problem that causes duplicate content, it is recommended that you use the Bing Administrator tool to correct the parameter problem.

In addition to the bold font above, all the statements are the same as Google, but not the same place, if you look closely, it is not Bing's algorithm attention. The Bing SEO guidelines, although there are some off line performance, but overall is a good reference, if you can make a good reference, you should be able to easily operate Bing or Google's search engine optimization.

Written at the end:

Bing's search engine optimization, I actually want to have its own search rankings characteristics, but after reading a bit disappointed, because I think it is just copying another Google's comments.

So the final conclusion is that if you take the time to read Bing and Google's SEO guide, you might as well read this article, because our content not only shows the current Bing and Google rankings, but also lets you know what future search engines will do to search ranking algorithms.

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