Bing uses adaptive search to make search more humane

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For Microsoft, Google's overwhelming advantage has not stopped Microsoft, the software giant, from trying to carve up the search engine market. After years of failure, Microsoft has finally made some headway in the Bing search war. At the same time, this does not mean that Bing can compete closely with Google, and that Bing will continue to be an unprofitable investment for Microsoft. Even so, the motivation for Microsoft to compete with Google remains the same.

Case study: September 16, 2011 Bing launched an adaptive search that helps Bing better identify what users are looking for by using records from past searches.

Microsoft's Aidanrouc on Bing's blog said: "Every time you search through Bing to help Bing understand what you're looking for, and you search more, Bing gets more information, and through this information Bing can help you find what you want and reduce the amount of time you spend searching for it. ”

The data that Bing collects will be used to adjust the ranking of keywords in search results. If you have recently searched for information about Australia and then you search for a trip, Bing will infer your itinerary and advance the ranking of Australia's corresponding tourism projects. If you search for a movie, the Australian movie will be ranked in front of the search results.

Paris Schwartz, which specializes in search engines, points out that this is similar to Google's previous query function, but it seems that Bing is more advanced.

Adaptive search is a new personalized search technique. This is good news for consumers because it allows them to make more copies of the search. But it may not be good news for SEO.

It is clear that personalized search makes it more complicated to raise rankings theoretically. In the above example, you can not do "Australia" the keyword ranking optimization. If you pass a custom search, the results will change in rank. This also reflects our seoer need constant learning, constant innovation. This article by the recent good-looking TV series http://www.dagougou.org NET original reprint must indicate the source, thank you!