Biography of Europe and America tour ubi China page Tour team layoffs

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Foreign companies ' foray into the Chinese market looks beautiful, but the results are not optimistic, and it is rumored that European game giant Ubi has laid off its ubi Shanghai research and development team.

Previously ubi in the domestic market launched two Web Games Heroes Invincible: Kingdom, as well as "workers word ol", although the production level of these two games is higher, but it is clear that the European and American companies do not correctly understand the domestic market "rules of the game", the domestic emphasis on the front pay, heavy, and intermodal washing user routines, It is very easy for foreign companies to encounter acclimatized. Perhaps because the performance of these two products is lower than expected, and the domestic market quickly turned to the market, so ubi cut off the domestic tourism research and development team.

Europe and the United States production game to adapt to the domestic market the only way is to change products, or based on domestic demand targeted research and development products, at the same time in the operation of either tying the giant's thighs, or the domestic transport market in unison, but these adjustments for the European and American companies is difficult.

Last August, Ubi published a variety of page tour products at the Cologne Games exhibition in Germany, including a military-type page-hunting product, "kill submarine ol", causing concern in the industry. At present, Ubi not only to the emerging market is very interested in the hand, but also interested in web games, although the Chinese market in foreign companies seems to be the end of the tour, the fat of the page to swim, hand tour is the hope of the future, but to really eat to be based on local market thinking.