Bird Cloud Computing solution to build financial credit card marketing platform

In a recent 2012 cloud computing applications and Call Center Summit Forum, the domestic cloud computing application of the leading enterprise bird software to guests and journalists to show the cloud IaaS, CaaS, PaaS, SaaS full platform Cloud technology architecture, and focus on its PAAs layer data analysis and processing capabilities as well as financial credit card marketing system, express service System, Virtual desktop, mobile seats, e-government, such as the six types of cloud computing system, so that has been "cloud deep ignorance" of the cloud into a "visible, touch" reality.

Among them, birds based on cloud computing credit card marketing system has caused a lot of financial industry users of the strong concern. According to the presence of a large state-owned bank credit card Center, in recent years, China's credit card market, although the initial embryonic, but compared with the mature credit card market, the scale is still very small, and after the active activation rate, the proportion of the cardholder and the use of value-added services are lower, The financial credit card marketing also has the huge promotion space.

In the bird Cloud computing system demo area, Bird Software Vice President, CTO Chen Junxiang Dr. Introduction, Bird credit Card Marketing system business value mainly reflected in the following aspects: New customer delivery cycle shortened, per capita efficiency improvement, new customer acquisition and New order acquisition increased. Bird Cloud call platform, can span the time and space, the region, the physical equipment limit, enhances the system to connect the rate, the artificial connection rate, the objective, the real collection process data, the recording, the customer behavior Discovery System, may provide the effective customer clue, enhances the artificial call efficiency; and the credit card Electric Battalion Through cloud formation through the whole process of customer information perfect and customer portrait refinement, the entire process of electronic forms, real-time business monitoring platform, fast knowledge transfer channels and support for the sales of multiple business skills are important factors in improving the efficiency of financial credit card marketing.

Talking about the technology architecture of bird Cloud, Dr. Chen Junxiang, the bird cloud features focus on the development and construction of the PAAs layer. In the bird's original well-known cloud call center related programs and services, bird research and development of multivariate data fusion of the PAAs layer of multi-channel contact functions, such as mobile seats, social media, increase the flexibility of electric sales and seats, but also expand the network sales and entity channels of interactive collaboration, the formation of a three-dimensional sales process. At the same time, in the large data capacity, through the point-by-step acquisition of interactive process data, results data, and combined with distributed files, memory, database and computing technology, so that TB to petabytes of data processing speed to achieve, and then support a more detailed, comprehensive, real-time business KPI analysis, Users can get the most optimized business strategy at any time.

"Through cloud computing technology, we can set up a customer-centric multi-channel information flow, as well as the lifecycle of the cycle of business flows, both through the interaction, to achieve a continuous portrait of customers, customer sales proliferation, customer relations continue to maintain, customer service optimization," Dr. Chen Junxiang said.

Lioberge, deputy director of the sales channel of the bank credit Card center, who delivered the keynote address at the Summit forum, said in the past, the banking system is to find customers with a magnifying glass, to find customers is not equal to lead to a deal; now the cloud computing system is the equivalent of a microscope, and cloud computing allows banks to detect customers more accurately, This is a great breakthrough. In addition, cloud computing's large data capabilities also help banks reduce the number of data-alignment and filtering work.

In this forum, the reporter felt that the value of cloud computing has become more and more in-depth user awareness, bird Display cloud computing application system also let people clearly see, the use of cloud computing technology to achieve customer-centric marketing transformation, improve the enterprise per capita output value, will no longer distant.