Bizo: Track different users to show ads that interest him

Taobao will recommend personalized ads based on the user's browsing and purchase records, but the problem is that it is only suitable for logged-in users, and if you do not log in or browse other sites, it will no longer be able to provide personalized ads to you.

But a start-up, called Bizo, can provide personalized advertising for users who have not logged in or browsed multiple sites. Of course, these sites will first use the Bizo http://www.aliyun.com/zixun/aggregation/17575.html "> Advertising services.

Bizo's advertising tracking technology is called "self-help positioning." As long as the user browses to the website that uses Bizo service, Bizo will display only one advertisement that he is interested in according to the user's IP information and browsing record, whether he has landed or shopped. In other words, if a user browses a product on a website, he or she will see the product advertised on multiple sites.

Perhaps a website uses Bizo service When this effect is not obvious, but if many websites all have this kind of service, the user will discover they many websites all saw this advertisement, the advertisement effect and the conversion rate will raise suddenly. In the future everyone will be able to see his interest in advertising, advertising cost reduction, accuracy and conversion rate increase, business publicity will be greatly improved.

can achieve more and more good advertising effect, the user base and the number of advertisers is part of the factors, but also need to venture companies in user behavior analysis, user data collection and analysis, advertising positioning and many other aspects have a strong technical strength. Chris Mann, vice president of Bizo's products, said the company had invested 20 million of dollars and would continue to step up its efforts in the future.