"Black Friday" promotional inventory: local electric business, sea Amoy platform to join the fight

Donews November 28 News (reporter Qinye Yan) China's local "double 11" just Past, "black Friday" This "festival" was the first time by the electricity dealers into the domestic market.

In the United States, "black Friday" means the first day after Thanksgiving (the fourth Thursday of November), the most attractive business promotion in the United States. With the rapid rise of "double 11" in recent years, many domestic consumers are also known as the "U.S. version of the Double 11". However, prior to this, the domestic participation in the black Friday promotional activities are only a small number of Amoy, most domestic consumers do not know much about the promotional activities.

Under the impetus of some electric business enterprises, this year "black Friday" entered the domestic market for the first time. See the business opportunities of the electric business enterprises to try to cut the sea Amoy this piece of cake.

In addition to the sea Amoy sites such as Honey Amoy, foreign terminals have a large degree of participation, Amazon, Alipay also participate in it.

Amazon China: sync with the US and Asia

As an international genetic advantage of the Amazon, in the globalization of shopping has a unique advantage.

25th, Amazon China announced the start of the November 11, 2014 trial run "Amazon overseas Purchase" channel November 28 officially online, and will hold the first black Friday "overseas shopping Festival."

The first "Amazon Overseas shopping Festival" will last two days, in two stages: Phase I from 9 o'clock in the morning on November 28, there are more than hundred preferred international brands nearly 35000 popular international selection offers a low to 30 percent discount, including Nuk, help Pampers, curiosity and so on.

The second phase will start on November 28 16:00, "Amazon overseas shopping" shop officially online, amazon U.S. black Friday promotion will also be opened.

During the Amazon Overseas Shopping festival, Chinese consumers can simultaneously enjoy the "black Friday" shopping offer through the "Amazon Overseas Purchase" section, with more than 40,000 of the 800,000 overseas items being promoted in 30 percent or 50 percent.

In terms of logistics distribution, Amazon said, Chinese consumers in the "Amazon Overseas Purchase" store orders, the U.S. operations center in the Amazon will be synchronized processing orders, the goods from the Amazon United States Operations Center direct shipments. Amazon's Cross-border distribution system will achieve the regular booking of the delivery, paperless fast clearance, on average a few seconds to complete clearance procedures. Overseas purchases of goods on average 2 weeks, the fastest 3 working days can be served in the hands of consumers.

Alibaba: Push Overseas direct purchase

Alibaba listed, Ma Yun said, after the listing of Alibaba will accelerate internationalization. Alibaba this year for the first time to participate in the "Black Friday" promotion, has launched a Alipay overseas direct purchase and payment of red envelopes and other activities, through cooperation with a number of commercial enterprises in the United States, so that Chinese consumers more easily participate in the black Friday snapped up.

November 20, Alipay launched Overseas direct Purchase services, consumers in the United States to select good products, only need to choose "Alipay account Login", "fill in the domestic delivery address", "confirmed payment" three steps can be completed purchase, can be paid in renminbi, and do not need transshipment.

In the introduction of overseas direct Purchase services, Alipay announced in the "Black Five" during the United States four major department stores, invested 60 million yuan in the sea Amoy cash red envelopes, including Macy's four major department store giants and some clothing brands have joined the pay Baohai direct purchase, and can use cash red envelopes. This is also the largest domestic scale of the sea Amoy promotional activities.

In the logistics distribution, Alibaba integrated the Rookie logistics Optimization program, users in these sites after shopping, the merchant will mail the goods to the domestic, do not need users to choose their own transshipment company.

Sea Amoy platform: main discount

With the rise of "overseas purchasing", domestic consumers to "sea Amoy" more and more familiar. There are a number of entrepreneurs to see business opportunities, to the scattered sea Amoy behavior to provide more convenient and efficient purchase platform.

Among them, Honey Amoy is one of the global purchase, the platform is the domestic Sea Amoy brand special selling site. This year's "Black Friday", Honey Amoy and the United States, in cooperation with the U.S., in the discount strength with the United States. Domestic consumers through the mobile phone app in the site orders and use Alipay payment, can carry out overseas direct mail and low-priced goods.

Sea Amoy platform "Ocean Dock" launched two times a day to rob Turkey to win coupons, forwarding bargains, the whole point of snatching ultra-low price explosive products, buy the second half price of designated goods and other preferential activities.

"Sea Honey" of the "black Five" activities mainly: November 28 from the full 400 minus 200 yuan, daily 2 o'clock in the afternoon issued 10 unlimited 100 Yuan red envelopes and all kinds of red envelopes and so on.

Shopping Guide Class Platform: Full introduction + Promotion update

In this "black Friday" big promotion, "What is worth buying" also unusually busy.

As the electric business shopping platform, what is worth buying claims to bring users "Amoy" all over the world. This time what is worth to buy "Black five" topic has two aspect.

One is "all Raiders". What is worth buying through the last two months to launch a number of related raiders, for example, recent hot Sea Amoy category novice must read, "The Sea Amoy: Amazon Direct Mail services hands-on tutorial", etc., including "major category of electric dealers, Introduction, forwarding list, credit card tutorial" and so on.

And the "Live Promotions update," In what is worth to buy "Black five" topic page, recommended the domestic and foreign electric platform of the preferential measures, and real-time update of the website of the latest preferential products, including the integrated class of electric dealers in the United States Amazon, EBay, woot; apparel shoes bag electric quotient 6PM, Shopbop, Kate Sapde, mother and child toys electric trader Carter ' s, r, luxury goods department electric dealer Macy ' s, GILT, JCPenny and so on. Finish）