Black Friday The most useful social network for merchants: Pinterest

In the recent American version of the "double 11" shopping season--black Friday & Cyber Monday (Black Friday and online shopping Monday), I saw an interesting thing in the Nordstrom of American department stores: When businesses display certain items, they add a tag to them. , which says "popular on Pinterest". If you are interested in this product, Nordstrom's salesperson will also use one of the ipad's software to tell you about its Pinterest being "Pin". Not only offline, but also online. In Cyber Monday, you can also see a lot of electric dealers like Zappos.com to put a similar label on the display of products. Just as domestic users are prepared to buy what they want in advance of the double 11, just wait 0.1 to start the order, and many Americans will go to Macy's and retailer's door one night early (which is probably only seen when the new iphone comes on the market) According to the IBM 2013 Black Friday Data report, on Thanksgiving Day, AOL sales rose 19.7% from last year, and then Black Friday grew 18.9%, according to another report from Custora Pulse that cyber Monday US online sales grew 18.2% per cent year-on-year-if you can see how enthusiastic Americans are about this year's discount activity from these growth figures, we know how much you can bring to the site if you highlight the black Friday & Cyber Monday. The conversion rate of social networking sites is very important to the electric quotient, so who is the most useful to the market and the electric dealer in Twitter, Facebook, Pinterest, Instagram? The IBM report specifically lists the conversion rates of social networking sites in the analysis. It indicated that, on the day of Black Friday, users brought by Pinterest were spending more than 77% on average per consumption, compared to those brought by Facebook, The average consumer price for Facebook users is $52.3, and Pinterest's average consumer price is $92.51 trillion, but the report also notes that Facebook users are trading at almost four times times the Pinterest- Of course, this is because of the difference in the number of users on two social networks: Facebook's monthly active user is 1.19 billion, and Pinterest the number of subscribers released in July this year is 70 million. In addition to Facebook and Pinterest, the report does not mention other social networking sites. Pin your favorite items. Pinterest's own product characteristics determine that it will play a "shopping cart" role in the shopping season,The user likes, wants to buy the thing is in his/her clipboard, moreover after Pinterest on-line advertisement platform, it in the search result and feeds adds the brand the promotion information, certainly also is the picture, it naturally has certain commodity display characteristic as well as itself contains the user's interest, It's much closer to users ' preferences than Facebook adding ads to users ' timelines. In October this year, Pinterest just completed a total of 225 million U.S. dollars of financing, the valuation reached 3.8 billion U.S. dollars, the cumulative financing of 563 million U.S. dollars. Many media believe that the performance of this Pinterest in black Friday & Cyber Monday proved to investors that they value the price. But this good-looking data is based on a large shopping season, and then the conversion rate in daily shopping can explain Pinterest profitability.