BlackBerry Global creative director Keith will leave at the end of the month

BlackBerry Global Creative Director January 3 Morning News, BlackBerry said Thursday, the company's global creative director, R&B Music diva Alicia (Alicia Keys) will leave on January 30, the end of the two-year partnership. Outsiders have criticised the company for using her to promote the BlackBerry 10 smartphone, although it gave it a corporate title. The BlackBerry insists that Keith is directly involved in the company's business, highlighting that she has worked on a four-year scholarship program that has encouraged young women to enter specific fields of science and technology. The BlackBerry hired Keith when it released its BlackBerry 10 smartphone last January, when it hoped the product would rally the BlackBerry brand. In the past year, Keith has appeared in a number of activities hosted by the BlackBerry Company, and it has also emerged in some of the company's marketing materials. "We enjoy the opportunity to work with such a talented and enthusiastic person," the BlackBerry said in a Thursday e-mail statement. "(Tangfeng)