BlackBerry heavy Old-fashioned: New phone will be equipped with physical keyboard

BlackBerry Q10 smartphone with physical keypad Beijing time January 8 morning, BlackBerry CEO Chen said in a Bloomberg television interview in Monday that the company's touchscreen phones have been slow to attract the attention of users, so they are ready to refocus their development on mobile devices with physical keyboards. "I personally like the keyboard. "Chen at Las Vegas International Consumer Electronics Show (hereinafter referred to as" CES ") said. He also revealed that the company's future mobile phones will mainly use the physical keyboard, rather than touch screen. Chen, who took over BlackBerry reins last November, has a mission to reinvent the BlackBerry after losing touch-screen products and even triggering huge write-downs. As part of the revival plan, BlackBerry will refocus on businesses and government clients, the key element of BlackBerry's early success. Because it is easy to send and receive e-mail, such users have a preference for physical keyboards. Chen last month announced a 5-year agreement with Foxconn to outsource some of its handset production and design to the foundry's giant, hoping to cut costs in the loss-making sector. "Foxconn can be an excellent partner, not only to reduce our inventory risk, but also to penetrate different markets, such as developing and emerging markets." "he said. Although the first batch of BlackBerry devices by Foxconn will use touch-screen design, Chen says the traditional keyboard remains the company's long-term development force. The BlackBerry company also sued an iphone keyboard accessory manufacturer for infringing on its BlackBerry device last week. This is enough to show the importance of the keyboard to the BlackBerry brand. The product, named Typo Keyboard, will also be on display this week at CES. The company, founded by Ryan Seacrest, the American Idol host, says it will be Ryan Sicklester. There are also signs that Chen is indeed shifting the focus from consumers to corporate users. For example, the company has been working with pop singer Aricia Kess (Alicia Keys) in recent weeks. Former BlackBerry CEO Tosten Heins (Thorsten Heins) once hired Keith as global creative director. Keith, who was on the stage with Haines last January, unveiled the Z10 touchscreen phone, but failed, causing the company to write down nearly $1 billion trillion in inventories. (PEI)