BlackBerry to the extreme, is a valuable minority mobile phone

If the BlackBerry is defined as a niche brand, do not know how many fans will hurt the feelings, then simply use numbers to speak. According to BlackBerry earnings and IDC data, 2014 BlackBerry shipments from Q1~Q4 were 1.3 million, 1.5 million, 1.9 million and 1.7 million, respectively. Such a quantitative level is global, even in China is relatively small.

In fact, the small audience does not mean any derogatory, although the same as Nokia, Moto, BlackBerry was also a powerful giant. But unlike them, the BlackBerry has a distinctive stance from beginning to end, whether it's a proprietary network or a full keyboard. To say a little bit, go so far, the BlackBerry has not forgotten why it started.

0 Keyboard not just keyboard
The BlackBerry was one of jobs when he teased other phones at the iphone conference. According to him, all the phone problems were in the lower body-the physical keyboard. From a market point of view, Jobs is right, and now, with the exception of BlackBerry, almost all the mainstream manufacturers have given up on the entity buttons. So whether this is paranoia or demand, I think we need to explore the nature of the entity buttons.

There is no doubt that the keyboard is the main input of people, in the input efficiency, the physical keyboard and touch screen keys are not much different, but the input efficiency is only the basis of the keyboard, the Entity button feedback and feel is touch screen mobile phone can not be replaced. Although there is no specific statistical data, according to the small scale survey, the touch screen error rate is significantly higher than the full keyboard, but to maintain an acceptable level. At the same time, the sound and texture of the key can also give users a psychological level of pleasure. So the problem is, since touch-screen keyboard itself does not have any advantages, why people are not hesitate to choose it? The reason is only one, compared to the keyboard can bring pleasure, the big screen is more people can't stop.

Safe, not bullying.

Why is it that everyone is so proud of the BlackBerry's safety in a time when the security community is being spat out as a rogue? It would be a lengthy and jerky topic to read the BlackBerry's security techniques. To this, senior personage Dewey has made vivid description:

For example, as a child in school you and the right students to pass the note, on the way you must be afraid of the content of the note on the way to see (especially the information is more sensitive). This time to give you a small box, the role of this small box is in the paper when it spread out to the first language that no one read, then shred, then let a group of people disorderly to help you pass, and then to the destination, are stuffed into the target hand of the small box, the small box will automatically help you put the note together to recover. This little box is called a BlackBerry.

It sounds cool, and the BlackBerry is worth it. The unpleasant thing is that users can only use the BlackBerry's exclusive network and proprietary systems, which will inevitably limit the entertainment properties of the phone. So not users like to put security and disregard, just outside the world is too wonderful, in the absence of a real user experience to realize the security issues, no one will realize that the screen behind there are countless eyes staring at their own.

Past Events

BlackBerry Mail Push is also talked about, many people can not understand the mystery, in fact, it can only blame you too young. As early as 1999, the BlackBerry realized the real-time delivery of mail, this practical technology so that the friends of a full chase for more than three years. Apple, which is now on the altar, did not begin to perfect its ecology and iOS push architecture until the third generation of iphones. That, exactly, is where the iphone revolution started.

For ecology, the BlackBerry actually released its own Java development environment as early as 2000. But both the BlackBerry and the early developers have the same value proposition, and they serve the same group of people. This is originally a small audience, in the absence of Android and iOS, people have reason to pay for this, now the tide, consumers have turned around, the BlackBerry has not even the right to regret. Especially early developers, after the BlackBerry-compatible Android app, the group said it was very hurt, because the advantages of the platform is gone, the BlackBerry staged a realistic version of the monk good chanting. ”

Whether it's entity keys, security, or product temperament, BlackBerry has done a certain extreme, and this extreme only for business people is just needed. So the choice of BlackBerry is right or wrong, I think there is no much discussion of value, because even in the end of the market to cover the final conclusion, the BlackBerry still has a group of dead loyalty, it is commendable that they are all from sincerity, than the data is true.