Blind entrepreneur: Good products change a group's lifestyle

"Guide" to use technology to help blind people, is undoubtedly a stand at the crossroads of humanities and technology fun. And the Second China Innovation and Entrepreneurship Competition "Pau Yi interaction is such a crossroads" business, as a blind, the founder of Cao Jun from their own personal feelings for the blind design a voice phone software. At present, the benefits of interactive staff 45 people, the annual revenue has reached millions of yuan. A blind man, a serial entrepreneur and all entrepreneurs, Cao has a keen sense of the public's needs. He received a letter from a blind friend in 2009 when he was doing his old job at a blind massage shop: I was particularly jealous when I heard that friends around me were able to send text messages. It is this letter that gives Cao Jun insight into the needs of the blind population. And if the time goes back to 1996 before 17, Cao Jun just contacted the computer and wanted to learn to type. Wife spent one months, a sentence to help him record the Chinese character location code, 2901 for healthy health, 4582 for millions of million ... ", more than 6,000 sets of digital code, he memorized a whole year. and Cao Jun wants to help the blind in his own way, making it possible to cross the gap between the inability to use modern equipment. Use cooperation to break through barriers so, Cao Jun decided to design a voice phone software for the blind, to facilitate the blind group to better use of mobile phones. He began to design products according to his own personal experience, he knew that to do the voice phone, it is necessary to let the text on the screen to make a sound. This seemingly simple write pronunciation baffled his team-the Symbian system chosen at the Time (2010) was not open source, and no one provided the technology, but could not read all the words without understanding the underlying structure. Pau Yi Interactive founder Cao Jun read the screen display information is only the first step, to send text messages will be pinyin. A certain level of literacy of the blind spelling is no problem, you can choose the specific words on the monk. such as spelling North "word, the input method will appear at the same time Cup", was ", Times", shellfish, such as a string of words, ordinary people at a glance, can be a big problem for the blind. Cao Army team created a group of word interpretation, when the input bei, the mobile phone will be for each alternative Chinese words, and read out the north of Beijing, behind the back ... ", users can only switch the key to select the phrase." Just nine Sudoku function table data interpretation let the start-up team everywhere, fortunately, they adhere to down, and through and Baidu and other tripartite cooperation, in three months to achieve a breakthrough, the development of Pao Yiyue listen to the palm blind. Cao Army to find Baidu to develop browser cooperation, to find Tencent to achieve voice QQ cooperation. The other is ink weather, safety butler ... Cao Army and various application developers to get the underlying data of these applications, add speech recognition function, integrated into the Pao Yiyue listening "software, for the blind to provide a full range of help and services. Pau Yi Interactive also invited the national famous blind writer Jiliang to try out their products, jiliang through the palm blind himself can use mobile phone to browse news sites, and he also with the help of Cao June and volunteers in the blind handMachine posted a post. The quality of a product is not in itself, but in the ability to change a group's way of life. "Cao Jun has participated in by the" entrepreneur "magazine held the entrepreneurial competition, the judges Zhou very optimistic about Cao's entrepreneurial project, and told Cao Jun, a product is not the good or bad itself, but is the ability to change a group of lifestyles. "Zhou This sentence is the best generalization of Pau Yi interaction, Cao's products make China 12 million blind people have the opportunity to use the Internet, and not be eliminated by the times." The blind user installs the Pao Yiyue on the handset to listen ", may convert the ordinary handset directly to be suitable for the blind person to use the full function voice handset, downloads the book, chats the QQ, watches the news, the FRY, the space, steals the food, allegedly also some people through the mobile phone chats found the object. The life of blind friends is so monotonous that some people spend 8-9 to four hours a day on their mobile phones. "Cao Jun himself is more through mobile phone shuwang, I think reading is the greatest pleasure of mankind, but the reading of the blind is too few." In the early years, China Braille Publishing House published a set of "Tianlong eight", can be 8 of braille books have 12 kg heavy, each price of 100 yuan, but also can borrow. Now through the mobile phone shuwang, he realized the youth does not pester the sister to read the dream, but also with the blind friends around to enjoy the fun. In addition, through embedded in the Baidu input method, Baidu Blind mobile phone version, Pao Yiyue listening products can help the blind and low vision of the use of mobile phone to make easy, send text messages, and even through mobile phone internet. Bottleneck after 3 years of development, the mutual benefit of the interaction also encountered its own bottlenecks. First, their software was developed for keyboard handsets, and with the popularity of touchscreen phones, they seemed a bit out of touch. In addition, the benefit of the interaction has encountered a weak growth of user size bottlenecks, Shangdong Interactive CEO of the I Dark Horse said, we now have only 70,000 users, annual revenue of millions of, but it seems to be unable to develop rapidly. "The blind are a very special group, with the traditional marketing approach to them is basically ineffective, the benefit of interaction has repeatedly boarded the newspaper and television, and in the" news broadcast "also exposed the face, but the current number of users to increase the only way or word of mouth, they also did not find a better target for the blind group of marketing methods, This has undoubtedly become a hindrance to rapid development.