Blind spot in Marketing: a few small things that enterprises can't ignore

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Marketing is never trivial, every enterprise will find ways to improve their sales attention to their marketing methods, but everything is not absolute, many enterprises will occur some marketing blind spots, and this for the development of enterprises is definitely not a better signal, and for enterprises to pay attention to marketing blind spot, customer service marketing blind spot, So that enterprises can go further.

Myth One: Long live marketing, marketing omnipotent

There are a few enterprises that put marketing in the first place, will be marketing in the emperor's position more than a few enterprises, and think that marketing is omnipotent enterprises are countless, these enterprises triggered the first misunderstanding, they think marketing is too important, seems to be more important than their own products, and it is clear that this idea is very wrong, Once a friend opened a hotpot shop, to tell the truth, chafing Dish really is not good to eat, but this friend's marketing way really very novel, to attract a lot of customers, but the arrival of the customer did not say delicious, and in order to make up for its marketing costs, but let hotpot price more expensive, so this caused a worse reputation, Such a counter example fully prove that marketing is not omnipotent, and the wrong marketing can only let customers pay, so that the operating costs of enterprises have increased invisible. So for you business operators, marketing is not omnipotent, marketing is just a tool for the development of enterprises services for enterprises to bring more benefits.

Myth Two: Excessive marketing must bring benefits

This refers to the case where some enterprises do not understand the excessive marketing continue to put marketing in the first place, through a variety of media publicity, so that consumers feel very headache, and many people will think that the brain platinum is over publicity, but in fact it is a model of marketing, he's a catchy slogan for many people remember, And a lot of corporate marketing is like skimming, point to stop, consumers do not have the opportunity to know more about the marketing of products, then on behalf of the marketing is a failure is also meaningless, so for the enterprise not only to improve their marketing efficiency, but also need to improve their marketing strategies to change, Let the content of marketing can really go to the hearts of consumers.

Myth Three: Low-cost marketing is not to spend money

Many companies will feel that low-cost marketing is not to spend money, but it is clear that this is completely wrong, low cost at least there is cost, so everyone marketers at least to consume electricity and water charges. Aren't these costs too? So you marketers through Low-cost marketing must be aware that the place to spend money or need to spend, rather than spend money to ask a writer who will not write articles than to spend money to find a little write the gunman, this will instead for their own marketing to bring more beneficial help. For the enterprise must be clear what is low-cost marketing, what is marketing, through the right and appropriate means to improve their marketing standards, really let consumers benefit.

Misunderstanding four: So much for him, is the audience group

Some companies in marketing, will be the audience to enlarge the whole crowd, and do not ask all men and women, and this also made a lot of ironic things, saw the property market like a high school students to promote the real estate, saw there are like old man selling condoms, and these are enterprises in the recruitment of marketing personnel, No attention to the crowd screening, leading to a low level of marketing, and at the same time for the marketing also did not set the right marketing objects, leading to marketing process like headless flies, everywhere random bump, this is also the most undesirable one. And the enterprise's error analysis of the audience is not even analysis is likely to destroy a marketing, and no detailed audience group marketing not only not quality, but also for the development of enterprises to bring more costs, the result is quite terrible.

Mistake five: Do not seek method, only breadth

These are some of the corporate marketing mistakes, for different groups of customers with the same marketing approach, it is like using different plugs to plug the same socket, you know that the result is futile, and many enterprises for such behavior is very enjoyable, it seems that the enterprise in marketing only a huge investment in money, The big pomp is marketing, but what's the use of merchantability? You sell a man's face to a young girl. The chances of success should be much less than direct marketing to men or middle-aged women, the press to the factory than to the actual many of the university, so marketing not only the breadth of demand, more need is depth, not to cool, only the connotation , which is also a guideline for marketing.

Myth Six: the best traditional media

This kind of problem generally appears in the enterprise's decision maker, thinks the old traditional media is more meaningful, but the internet age, leaves the internet the marketing, its cost will be bigger, especially for the small and medium-sized Enterprise wants to be familiar with the CCTV face ripe should all be very difficult, The most real example is a friend of the author to the CCTV for their own enterprises to take a 40-second advertisement to the end of their own enterprises have been photographed, so for today's enterprises, such as a single channel, as a lot of new channels to make use of new media, expand their influence.

Enterprise Marketing no small things, so you need to pay attention to these problems, but also to avoid these misunderstandings, many times these misunderstandings just because of their own weakness caused, so you have to keep up with the pace of the times, and constantly learn. Article Link: Towel gourd water http://www.caiguashui.com, All rights reserved, the offender must investigate.