Blind takeover? The reasons behind the business behavior

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It is clear that the recent music has been a fire, this is not to say that the music to do in the business of how good, but because Le Vision made a big controversy in the industry in the merger case, through the transfer of equity and cash in the form of the purchase of flower film and video and new media music. There is a very different opinion on this, some people say that the money, although on paper is 1.3 billion of the price, but after careful analysis, it is easy to find that the pay capital is not so much, but also some people say, le see two companies are equivalent to swallow two irrational contract, for future development will be too much instability, then in the author's eyes, Will the acquisition of Lok-Vision give its future strategic map to promote a little more or hinder more?

In fact, we can not be too rational to say right or wrong about the Internet takeover case. Because the current perspective to judge the future of the matter itself there is instability, Apple IOS7 and 5s of the hot hold on the show that the market and the user is the only test of truth standards. Based on this idea, it is necessary to judge the music vision from the acquisition itself to the meaning of pleasure.

Flowers film and video and music to see the new media product properties for the music to see where the Help

As we all know, le Vision is a video company, its product selling points mainly for the licensing content, the concept of super TV and Foxconn elements, as well as a small price advantage. For this advantage, music see itself is also clear, in the fierce competition in the video industry, music, depending on the resources and reputation is not an absolute advantage, so the use of a certain environment to foil the overall business atmosphere is critical. Speaking of this you may know the author's intention, that is, the acquisition of these two companies for the pleasure of the help is only better reflected in the business and brand exposure to improve, this is the key.

Flower film and television than everyone knows, "Huan biography" and "New editorial story" are the production of its products, the market response is still warm, but as a newly established company, the depth of its resources is not strong, and the flower film and television channels for the control is really limited, to join the music view, Probably more to help with the production of its TV box and video content, which may be the biggest help.

As for the new media, not to mention, it seems to be happy to see a management of the subsidiary, the acquisition of the company's capital requirements should not be too high?

The driving force behind the trading practice

Said this is to analyze the meaning of these two transactions, simply look at the resources of flowers and new media depth and market potential, to tell the truth is really not as good as music, and for the help of the music is not so beautiful. So in such a situation to achieve these two transactions, Le View is what?

1 The rise in share prices must be the dominant idea behind it, because as a listed company, Le sees some performance as needed to market, not users. You go to make the content, make a point of opinion, let the market feel you in the layout, you are doing the ecology, itself has the value of investment in order to encourage the stock price is OK, the rest is the shareholders of things. To raise stock prices, continue to finance, accumulate capital and then layout a broader industrial chain, the basic point of view of the music is obviously this.

2 but only to raise the share price, so the management of the music vision is obviously a little short-sighted. In fact, the video network is a copyright in the content of the Web site, before this, China did not have a video site to do such a large investment span. And now the music is the first step forward, the introduction of the box and living room video, but do network services and do hardware is completely different, first of all, must find professional people to do, secondly, design, verification, testing, small batch production, quantity and so on, is a long and complex process, must have a supporting team to do. Depending on the foundation of the Flower and the music, the music can be seen to minimize resistance within a span of two, and the transaction itself clearly gives meaning.

3 said that the reduction of resistance will be said to the future of the product strategy, because now we all know the video industry competition in the end, not only is the competitive resources, more users experience and channels of fight, and also said that the qualifications of music can not be regarded as an oligopoly industry, So it is important to look for a more innovative development model. And the future of music must be based on the TV box as the basis for development, and this kind of content tracking and release form must need information collection, preliminary screening, centralized assessment, cooperation and negotiation, signing such a few steps, and flowers and music to join the new media can let the music as the creation of quality content strategy more substantial, and strategic strengthening of the business of video network, to improve the advantages of the network of music video barrier.

4 but in the eyes of the Chao data stationmaster, le View is a lot of time is a favorite to promote marketing to a more important position of the company, its box strategy is indeed the industry's foresight, but the use of new media and marketing details are not mature enough to promote a single extensive publicity, the industry's successful mode of replication, is not perfect, To know that the success of millet is not the result of the marketing of hunger, its market control is also more critical, music in the current video industry integration of the era, alone by the one or two transactions can achieve the layout, I personally is skeptical, and once the quality of the upgrade, then the impact on the brand is huge. Marketing can be lively, but not out of essence-value.

Author: Chao data webmaster, article link: Virtual host http://www.zhaomu.com/, reprint please specify, thank you.