Blizzard CEO said Russia, China and South Korea can not meet, targeting the Middle East market

The chief executive of Blizzard, Bobby Kotick, said recently that the mainstream markets such as Russia, China and South Korea could not satisfy them, and that the Middle East market would be a big gold mine for the next decade.

Today, Bobby Kotick to Abu Dhabi (UAE), said the Middle East is a very potential, and is rapidly developing the game market, "Call of Duty", "World of Warcraft" and other games here will be able to fight for another more than 10 years.

According to the Wall Street Journal, Kotick in the Abu Dhabi Media summit that players in the Middle East are both rich and educated, and they are more receptive to games than traditional entertainment media.

"For movies and TV dramas, they don't have as much participation and commitment as consumers in other regions," he said. "Kotick said.

The game market in the Middle East will grow from $1.6 billion trillion this year to $4.4 billion trillion by 2022, according to the Wall Street Journal research. This is more rapid than China, Russia, Korea and other current most mainstream game countries.

Compared with Asia and the Middle East, the Native American region is no longer the market for Blizzard's food. Kotick said that the current move to see blizzard profits of 65% from the international market. For example, in order to better develop the Chinese region, they are in collaboration with Tencent launched China Special Edition "Call of Duty online", specially set up a studio in Shanghai to serve this game, this is never before.

Once the Middle East market matures, Kotick says, they will also consider setting up a gaming studio and recruiting local talent. Although it seems to be far away, but Kotick very optimistic about the market and the talent here, he thought, this studio may be able to produce a great game of worldwide attention.