Blizzard Ceo:ea New game is hard to shake the World of Warcraft

EA newest Game "Star Wars: The Old Republic" Sina Science and technology news Beijing Time, November 29, Bobby Cordick Blizzard CEO Bobby Kotick said in Monday at the Reuters Media summit that EA's latest game "Star Wars: The Old Republic" will not have much impact on World of Warcraft,　　And depending on Blizzard's main Christmas Market Game "Skylanders" is likely to be out of stock. As the largest video game distributor in the United States, the blizzard's Call of Duty and World of Warcraft have been hugely successful. But some analysts and investors are concerned about the lack of diversity in the company's games. Investors are watching closely to see if Blizzard's latest investment will pay off in the coming years.　　So far this year, Blizzard's share price has fallen by 5.5%, while rival EA shares have risen 27.2%. Kotick at the Monday meeting about the view of the game as Blizzard and EA competition. EA has previously said the company's new game "Battlefield 3" will challenge "Call of Duty" this fall sales. EA is also planning to launch a multiplayer online game based on "Star Wars" on December 20, challenging the blizzard's "World of Warcraft".　　World of Warcraft last year brought a 1 billion dollar revenue to blizzard. Not bullish on EA New game Cody believes that EA's game cannot rob the player of the World of Warcraft.　　He also questioned the profitability of Star Wars: The Old Republic, as EA needed to arts Lucas to pay its licensing fees. "If Star Wars: The Old Republic succeeds, then Lucas Arts will be the main beneficiary," says Kotick. We have worked with Lucas Arts for a long time, and the terms of cooperation always benefit the company. I'm not sure about the financial terms with which EA works with them. EA declined to comment on the claim.　　The company previously said the game would be profitable if it could get 500,000 players. Cody also points out that the introduction of a successful multiplayer online game requires a variety of capabilities, including complex technologies that allow tens of thousands of people to play games simultaneously. "If you learn about the investment and success history of multiplayer online games, you will find that only a few games can be successful," he says. "But some analysts disagree with Kotick's view. "It has been reported that EA spent 100 million of dollars to develop Star Wars: The Old Republic, which attracts 1.5 million to 2 million players," said Atul Bagga, Lazard analyst Attur Baga. This will be a great success for EA. "In addition, Baja believes that 3 million to 4 million of World of Warcraft players will buy EA's new game." Recent declines in the number of World of Warcraft players have raised concerns among investors.　　This November saw blizzard raise its forecast, but the company's share price fell as it said the number of World of Warcraft players had fallen by 800,000.　　New games or Out-of-stockKodiak also said the Skylanders, which sees Blizzard's main Christmas market as a new game, is more than expected and may be out of stock during Christmas this year. "The demand for" Skylanders "is strong," he says. All retailers are worried that the game could be out of stock before Christmas. "Blizzard may not be able to replenish the goods in time to cope with the huge demand during the Christmas season." Kotick said: "We have no way, because this is made in the United States abroad, we can not quickly production." Todd Mitchell, an analyst at Brean Murray, said that at least one toy counter city, Target and Best Buy store in New Jersey sold out the Xbox version of "Skylanders" last weekend.　　The game was marketed in mid-October, with the Xbox and PS editions. Blizzard is vigorously promoting the new game. The game is geared towards 6-10-year-old children, and Nintendo is currently leading the market. In Monday, Nintendo announced that it had sold 500,000 copies of its latest "Super Mario 3D" since November 11, while the latest "Legend of Zelda" game had sold 535,000 copies since November 20. (Chu Yue)