Blizzard Designer: A DLC will be issued every year in the future

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"World of Warcraft," the lead designer "Ghost crab" (Greg Street) recently in the Foreign game media DigitalSpy interview, talked about some of the blizzard interior for "World of Warcraft," the future strategy. One of the most striking is that Blizzard hopes that the future of World of Warcraft will be able to sell a piece of information every year.

This is a very interesting gesture. Blizzard has been keeping a cycle of World of Warcraft data every other year, but according to the "Ghost crab," they will now produce new data at twice times the current rate. This reminds us of the "ghost crab" has repeatedly talked about a very important words: "The patch will not make the old players a lot of return, but the data film can play this role." ”

Greg Street, the lead designer of World of Warcraft, has recently been frequently exposed to serious challenges:

Blizzard has expanded the size of the World of Warcraft development team, with most of its members being the original "WOW" team member of the next time online game "Titan", which has been tweaked until recently. Including the old furlough, he has now returned to the "World of Warcraft" project team, and as creative director.

The total number of players has shown a downward trend over the last long period of time, although the current (5.4 patch on the line) has a big rebound.

Blizzard has taken on a lot of debt after a takeover of his own from the Prestige di. Although it's just some conventional benign debt, it's not as easy to pay off for blizzard.

In the traditional field of online games, with the release of "Ancient Scrolls Online", a series of chain reaction, more competitors have emerged, began to compete with Blizzard for the original "World of Warcraft" player group.

If Blizzard did speed up the development and release of new data, it would be a pretty good strategy in itself, with a certain amount of improvement in business and revenue. This, in turn, allows them to take a firm grip on those low fidelity players who are constantly trying new games to find freshness.

But at the same time, Blizzard needs to be more cautious, especially when it comes to distinguishing between patches and data sheets. Players do expect the data to come faster, but they don't want blizzard sacrificing quality for speed.