Sina Science and technology news August 4, Blizzard announced a new game "Diablo 3" farewell to stand-alone mode and take the new business model news in the online games industry caused great concern. Glacier Network Planning Ashtarr and other industry insiders pointed out that the "Diablo 3" move to copy the local game "Journey 2" the third generation of business model, in common is by collecting fees to the players earned income. According to foreign media reports, Blizzard officially announced that the game will provide online trading platform, directly support the goods, coins, accounts of cash transactions. Players can use the registration payment method tied to the war net pass to buy in the cash auction house, and when the player sells the items at the cash auction house, the income will be credited to their war net pass. Blizzard will draw a profit from each successful transaction. It is reported that this is a blizzard in the game business model of a tasting, blizzard itself does not participate in the game of goods or money transactions, auction house entirely by the players themselves. All the things that players see in an auction house are captured or produced by the player. It is noteworthy that the "Diablo 3" new business model and the giant new flagship game "Journey 2" proposed by the third-generation online business model coincide. The latter is also known as "fair game Mode", created by Journey 2. In this new business model, the game is all equipped to play the blame drop or task output, cancel the mall, players free trade to get game props. Its main feature is to remove the threshold of time charging mode, and solve the problem of unfair prop charging model. Play Game product manager Zhang Universe in micro-Bozhong pointed out that "Diablo 3" with the "Journey 2" of the player goods transaction fees model. Shenzhen Glacier Network Technology Co., Ltd. Planning Ashtarr said that Blizzard move is in plagiarism "Journey 2." In the Black 3 cash auction house, players can sell and buy items in cash, which is paid to blizzard for a fee. Zhou Yue, a senior domestic gaming media person, believes the "Diablo 3" launch of Prop-cash auction houses may have been inspired by the business model of Journey 2. This model has the balance and rationality, if the price is reasonable, it is conducive to the players brisk consumption. Some of the explanations from Blizzard executives also corroborate speculation about domestic players. Blizzard said that the adoption of a new business model has three considerations: First, is the player's needs; second, this is a very good profit model; Third, this is good for both players and sellers, players play brisk, sellers get income.
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