Blizzard operation prosecutors World of Warcraft to be able to fight again 10

Chief operating officer of Blizzard: Thomas TIPPL themotleyfool Investment website published an article Thomas TIPPL's detailed interview with the chief operating officer of the blizzard. The text touches on the recent plans of Blizzard, the Bobby of the Battle Network, and the　　Kotick's consensus experience, the "blizzard" merger, the catastrophe outlook, the decline in the share price of entertainment, and more. Visual Entertainment: With Blizzard combined with the success of "World of Warcraft" Gardner: What prompted you to move the idea to the blizzard?　　Where did the idea of the merger come from? TIPPL: I still remember everything, it was in the summer of 2006, when we had just completed a three-year strategic blueprint deduction. We reviewed the growth plans for our in-house team.　　As part of that strategic blueprint, we also look at the external development space and seek opportunities that might help us achieve our goals and even exceed them. We looked at all the market blocks, such as the MMO market we had never contacted. When we started to analyze the industry, we noticed that World of Warcraft had about 5 million players, a monthly fee of 15 dollars a month, and a 12-month ride.　　This industry is so good!　　And then we start to peel it off like an onion, and understand that this is a demand for a large logistics sector base, as well as a variety of customer service, credit card management, fraud-prevention problems, no wonder that no Western companies can succeed in the Asian market. So we looked at the data and said, "I think it might not be a good idea if we did it ourselves." We conclude that there is no financial reliable means to participate in the gaming market the most attractive part.　　This is where we started to engage Vivendi, the parent company of Blizzard. World of Warcraft can fight again 10, it is not only a game Gardner: I do not know why the market evaluation of things is better than people do, but I am bold to guess one of the things that might affect the stock market, is gradually fade the unique status of World of Warcraft over time.　　At a certain point in time, you will reach the peak of the customer base, and then assume that the Diablo 3 has been launched, and then you can continue to meet people. Have you considered the process of "weakening" World of Warcraft? Are you going to continue to operate this game for 10 or do you want all players to move to another game in 3 years?　　It's a huge issue, so I'm really curious. TIPPL: I think we will make World of Warcraft a 10, and it will be a great industry. Because this is not only a game you have played, this is true, this is a community, this is a social network, this is where you get along with friends. This is not what you spend, this is where you are.　　We will continue to provide new content and new services for the game, and that's how you keep your players involved. You can't take the player's support for granted. If you stop creating, you won't grow if you stop offering amazing content. But I don't think it's going to happen in the foreseeable future. We are very focused on providing players with constant fun and I think we have enough to do.