Blog becomes the new realm of online game marketing

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China's online games have always been very "Chinese characteristics", although such a controversial "industry" has been in the D version of the market has become a rapid development of the "industry." However, we can not deny that each product (online game) marketing has been a huge bottleneck-because it can not be justified in television and other mainstream media to do direct advertising, and magazines and newspapers and other traditional advertising effect is not very ideal, so how to network on their own products to do propaganda,  In order to maximize the effect of the desired marketing has become a big problem for every game manufacturer.

In fact, any product marketing is to have their own "character", the way the game publicity to a large extent also reflects how the game will be displayed in front of the player. There has been such a propaganda language although the effect can not be detailed investigation, but its "excitement" is quite high-"crazy pumping"! Let's not comment on the game itself, but it can be imagined that the tempting way to advertise can only be used once in front of the player.

It is obvious that more and more game manufacturers have put the network as their biggest platform for marketing, so how to do a good job on the network will play an important role in the game.

To throw away advertising, zones, forums and other network traditional means of publicity. We have recently found that blogging has almost become a place where all new games are heavily fortified recently.

From the earlier Phoenix Dance Heroes Beauty Planning Blog to the recent short-term flow of more than 600,000 of the official blog, we can see Sina's game blog to help the game officials directly face to their own players. Of course, not all online games so far have made the groom's blog an essential battleground (in fact, many old players have not been aware of the importance of creating their own game zones on Sina). So let me take a closer look at how blogging creates such a new realm.

1, directly facing their own players

It is undeniable that most of the users will go to see Sina Game blog is the user itself is a player or a person engaged in the game industry. And Sina's game channel is naturally a page that they will open from now on. For many players it is here that they know the new games they have recently, and those games might be interesting to them. For example, the author is in such a number of blog articles to find the latest news of the Nine City Guild Wars, it is there to join the game world of fierce fighting.

2. More Interaction

Let's not elaborate on WEB2. 0 What exactly brings to the user, but here we can find the user, the gap between users and authors is very thin, compared to the general content of the reader can only read and comment, in the blog readers can be very direct communication with the author, of course, can also read the same article and leave comments of users to communicate.

Here we will find that both players and readers will leave their suggestions on the Official game blog, and these suggestions will be used as a reference for future game improvement.

3, the promotion of the position

The difference between the game area is that in the official game blog will not be based on a large volume of information, but with the timeliness of the official propaganda or activities to the main content. For a simple example: perhaps relative to the official site, a "small" blog can not be very high-profile to engage in the online account delivery activities, but if only on their own blog to ask for the account users to leave their own mailbox can obtain authentication code, which for most players are no threshold. Even if you ask the player to write some hope or opinion about the game, it is easy for the player to accept.

And after several games "honed", the player has been able to master similar "blog to send Account" class of activities. This is a three-win model for gamers, game officials and even Sina blogs.

4, the effective means of speculation

In mainland China almost every month there are many different types of online games will be listed, now is no longer the wine is not afraid of the courtyard deep era, so the game's early hype whether the success will determine the game in the initial operation of the basic online number. Although the same type of things we can in the network news, web forums and other places to see. But a series of topics that have recently been pushed by the gods have sparked a big debate in the Chinese gaming industry about "adult online gaming in China". This promotes the Chinese online game culture, but also greatly increases the God weeps in the Chinese network game player's popularity.

5, the game circle allows players to quickly find "organization"

Because Sina blog very humanized launch "circle" concept. So we can find that in the Sina game blog by the official or the players organized by the circle to become a large organization.

Whether the network game has been operating for some time or no online game, players can easily find their own organizations here. Such things as how to download a game, how to get an account, and how the game can be solved by the player in their "circle". Both reduce the official labor intensity and increase the player's social circle.

Summary: Blog in China's development time is not long, although we face the various sites to provide blog services are more or less insufficient, but it is certain that the function of the blog we have not yet dug out. The reason why there is this article but I found that many online games have been aware of the blog for their own game marketing help. Although we now see a variety of "blog marketing" may seem to us in the future is still very naïve, but the blog has become a Chinese mainland network game a new realm of marketing is an indisputable fact.