Blog has sprung up Internet personal consumption 270 billion

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The internet is getting more and more interesting: blogs are on the rise, podcasts/video-sharing sites have sprung up, and audiences have reached 76 million, according to a recent report by China Internet Association, 2007 China Internet Survey.

Podcast audience up to 76 million people

To become a podcast not only has the ordinary netizen, many stars also became the podcast. Singer Tan will own three music video in Sina Podcast, immediately attracted many netizens click, the most popular one song on demand more than 1500 times.

Podcasts are born when people are no longer content with just words and pictures on traditional blogs. Sina chief editor Chen that podcasts will provide a stage for network enthusiasts.

Today, with podcasts, users can easily upload video files, and podcast writers can build albums in podcasts to create personal online video libraries. Reporter opened a web site called Tudou, which has netizens funny talk show, netizens original or turn over the song, as well as the DV video users and so on, the content is very rich.

Because of the obvious advantages, podcasts are being quickly accepted and favored by the public. Report data show: 2006 China Podcast/video sharing site audience size has reached 76 million people. As a newly emerging Internet service with Web2.0 features, its users have even surpassed the traditional Internet services, such as E-commerce, automobiles and real estate, which have developed for many years.

Blog growth up to 85

% January 14, the movie star Xu Jing on Sina's "Old Xu" blog hits already more than 720,000. "Lao Xu" in a three hundred or four hundred words in a short article reveals to grandma's leisurely warmth. Podcast is fierce, also based on the new Internet applications Web2.0 's blog has not been forgotten, more people are accustomed to using words to express the depth of thought and emotional delicacy.

According to the report, Chinese bloggers have reached 20.8 million, with active bloggers of 3.15 million. The number of blog visits amounted to 101 million. The 2006 user-year arrival rate for the blog service (the relative proportion of users who used blogs in a year as a percentage of the total number of Internet users in China) was 74.52%, up 12.32% from a year earlier, the most significant increase in all types of Internet segmentation services.

Like traditional media, blogging is not just an expression tool, it is becoming a new wealth growth point on the Internet. The report, released by the China Internet Association, also showed that China's blog revenues amounted to 650 million yuan in 2006, with a growth rate of 85.71%. The report predicts that China's blog revenue will reach 975 million yuan in 2007, 2008 will reach 1.45 billion yuan, an average annual growth rate of about 50%.

Online spending grew nearly 50% a year

Podcasts and video sharing are expected to exceed 100 million yuan this year. Internet access has also been expanding rapidly as netizens gain more services and entertainment through the Internet. The report said that 2006 China internet users personal Internet consumer market total size of about 276.746 billion yuan, compared to 2005 187.653 billion Yuan year-on-year growth of 47%.

This has benefited from the growth in the number of users, only 2006 years, the growth of Internet users is expected to exceed 20 million. On the other hand, China's internet users are more mature, in various market segments have increased significantly, monthly consumption also from the last year's 150-dollar increase to more than 170 yuan. Netizens spend money on the internet mainly for surfing the internet, shopping, playing games, and Internet access operators, online gaming sites have become beneficiaries.

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Web2.0, a new type of Internet application that is relatively Web1.0 (the Internet model before 2003), is a revolution from core content to external applications. By Web1.0 simply browsing the web model through the Web browser to richer, more connected, more powerful tools of the Web2.0 Internet model has become the new trend of internet development.