Blog Marketing--low cost high return of the weapon of God

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At present the enterprise uses the blog as the marketing tool or the minority. As we all know, such as IBM,HP, as well as Coca-Cola companies are the typical blog marketing representative, no doubt, blog for some small business owners, is indeed a low-cost, high recovery marketing and PR tools.

According to the authoritative data of foreign countries, as a rule, 5% of the people in small businesses like foreign 100 are using blogs. At home, the number of employees with a blog may be lower than 5%, but China is currently the world's largest Internet player after the United States, the Internet in the future strong momentum of domestic development is compelling. Because the current domestic network environment is not fully mature, such as the domestic network integrity system has not been fully established, and people's understanding of the network and awareness is not high, so in the domestic network based on the blog marketing effect does not like offline marketing obvious.

In fact, blog marketing is not suitable for all enterprises in all industries? Because running a blog not only takes a long time, but also requires some writing skills. Perhaps the most appropriate industry is the service sector. If the clothing or food industry has the strength to do blog, it is better to spend the spirit of maxleaf. Because good products in these industries will speak for themselves. Others may be suitable for blog marketing industry: learning curve of the industry, such as tourism, building materials decoration industry, real estate, etc. these products, which are closely related to people's lives, can be widely disseminated through blogs, such as camping equipment or tourism food in the tourism industry; for example, Several months before a foreign gourmet opened her chocolate shop, she started running a blog called "Sweets Lover" (Sweetriot). The goal is to introduce the behind-the-scenes story of the industry to consumers, so that the approachable way to browse her blog and get knowledge about the history of chocolate development and food culture. In this way, consumers are brainwashed, and the customer is naturally willing to become a frequent guest in her shop.

In addition, such as new building materials decoration products, companies can use people to find out the psychology of a full range of presentation and dissemination, as well as the real estate industry, more need to carry out blog marketing, because in the process of business blog, not only to establish the company image, but also get a good reputation, the last blog marketing has become a promotion of product sales, More than one, why not? We found such an interesting thing in the daily business promotion, there are many enterprises will go to print product brochures, in fact, because of product updates quickly, new and old products are too much, the enterprise unknowingly trapped in the circle of printing instructions, Back to calculate the cost of printing is not a small number. Of course, the enterprise printing instructions to the end customers a lot of service commitment, it's better to use blogs to share more real cases with end customers, so that by blogging it saves both the cost of printing and the actual experience of delivering to customers, and the effect of promoting through blogs is much better than a stack of service promises.

Some people think that even if these industries are suitable for blogging, they must find their own blogging strategies and see if they have enough data to run blogs. In fact, every enterprise has its own unique corporate culture. And the enterprise culture contains the data information has fully supported the Enterprise blog marketing. For example, enterprise products selling point, product use norms, business philosophy, corporate culture activities, the company's latest news, the company's staff style, and so on, these materials both abstract corporate culture concept, and specific corporate news events and products, can use blog marketing widely disseminated, for operating a corporate blog, These materials strongly explain: Enterprises are standardized enterprises, products are standardized products, brand is the real brand, giving people the feeling is unambiguous. Some enterprises also encourage employees to open their own blog, and require employees to publish their work on time, if the staff can publish some professional articles, so that the company (Enterprise) in the same industry to establish authority.

Generally speaking, enterprise blog should establish authority in the same industry, then need professional staff to operate; Because the blog for Professional staff is easy to start, and the best blog interface is simple and clear, people feel that all the text including pictures and multimedia are reflected in professional standards. For example, a lawyer in the United States began working in a law firm, and then he chose an online blog and published professional articles on his blog, and after two years of hard work, his blog averaged 200~300 visitors every day. When the publishing industry wanted to publish books on the field of law, he became an authoritative legal adviser in the profession. Later, the blog also brought him a large number of customers, but also let him know more of the United States peer friends.