Blog marketing need to be cautious Sina Sohu screen spider

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Recently, a news of Sina, Sohu blog has been shielding the search engine spiders visit, by the author verified, sure enough. The author obtains the following result by visiting Sina, Sohu's robots.txt file:

(Sina Robots.txt:http://blog.sina.com.cn/robots.txt)

(Sohu Robots.txt:http://blog.sohu.com/robots.txt)

Familiar with the rules of robots.txt friends should be clear about the meaning of these two rules: Sina blog only allow Baidu spiders to visit, and some of the key directory to do shielding, and Sohu blog is resolutely shielded all the search engine spiders.

So what does this mean?

The author believes that such a situation for the General blog users, the impact is not small, but for those who are online marketing through the blog, it is really necessary to re-examine those who are on hand to carry out Marketing campaign blog resources.

As a result of the blog site on the search engine spiders have restricted their search robot to automatically visit, so a blog in a short period of time is not too easy to be indexed by search engines, which will reduce the timeliness of marketing soft text transmission. Now through the blog to do a lot of marketing people, so the blog spam Advertising information is also increasing. Sohu, Sina may be because of this consideration, will be the search engine shielding. Another point, I think the blog is mainly a personal space of the nature, it is a personalized display platform, there will be more or less a lot of private things. The private nature of things should not be known to all, so shielding spiders also makes sense.

Compared to Sohu Sina, Baidu Space, the rules of the robots appear broad many, but Baidu space registration conditions are also relatively strict some: each account needs a separate email to verify, and some space name obviously with advertising marketing color space, will be "K" in time.

(Baidu space Robots.txt)

Finally, the use of blog marketing publicity friends see here, should be very clear about what they need to occupy the blog positions. ：)

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