Blog marketing not to embark on the road of soft wen marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Baidu Encyclopedia of the definition of blog marketing is: blog marketing is through the blog site or blog forum contact with bloggers and visitors, the use of personal knowledge of bloggers, interests and life experience, such as the dissemination of commodity information marketing activities. and soft marketing usually refers to a large number of articles covering the internet, into the eyes of netizens, and then use the potential of soft text to guide netizens to conduct certain behavior. The simplest example of soft marketing is that if I want to pass the soft Venlai to the King old Kat this brand fire, then I will be in several major portal sites, industry sites, shopping sites to publish a large number of Wanglaoji articles about the article, and then reached a volume of accumulation, when netizens constantly see the wanglaoji of this brand, Will subconsciously think that this brand is good, and then have a certain guiding role. Therefore, in general, soft marketing in order to ensure the number of soft text, will reduce the length of the soft text, generally controlled in 800 words or so, this is a suitable for readers to read, but also suitable for the author's writing, and then the author of a keyword to expand the writing, do not have a problem to elaborate how thorough, only need to have a theme can, Sometimes even the theme does not need to write the article can be considered as a general soft text.

And personally think that the blog marketing to the soft Wen marketing road, in the blog writing can be appropriate to use the soft marketing methods, but can not blindly use the soft wen marketing techniques. Blog marketing is not to publish ads in the blog article, nor for the group to build a blog as the main station of the outside chain resources, blog marketing should be the purpose of marketing bloggers influence. The real blog marketing relies on the original professional content to attract readers, cultivate a group of faithful readers, build trust and authority in the readership, form personal brand, and then influence readers ' thinking and purchase decision.

The blog is not a direct release of the product introduction, also not to release the company news, but to get the right to speak, blog marketing is also to let bloggers get the right to speak. To gain the right to speak, blogs are best to focus on a particular area of expertise, because no one can be exhaustive, and no one author can have an in-depth understanding in every industry. When blogging, it should also be noted that posts should be written as if they were speaking, rather than written in a particularly serious way, like a report. This is different from some soft text, some soft Wen will not use the form of speech, even in the article will not appear any personal views, are used in the form of news media, so, in writing blog must not adopt this way, otherwise your blog will become a no thought only the theme of the news station.

Therefore, when writing a blog to try to use some easy means, bloggers easy to write, but also to make the reader easy to read. Even if you write a very technical blog, you should also reveal a relaxed atmosphere. For corporate blogs, should not blindly stand on the enterprise's point of view to write the article, because if all scruples to the enterprise, then write the article will be like a corporate bulletin, no new ideas, will not be liked by readers. For corporate blogs, you can write a person, you can also let the company's departments rotate creation, suggested in the blog to integrate some of the writer's personal point of view, personal way to write corporate blog, this effect may be better.

Long-term writing is a problem for a professional writer, not to mention a blog creator who has not been professionally trained. However, since you choose to write a blog, then you have to stick to it, and is a long-term insistence, can not adhere to the blog do not write. When the blogger in trouble don't know what to write the topic of time, do not control what to write, in the blog to add a personal feeling section, and then some personal insights sent in. Then, read the relevant topics of magazines, newspapers, related websites and subscribe to some related keywords news, this will open up your vision and inspire your creative inspiration. However, my personal favorite is to read related books, and is widely read, the general quality of the articles will be more than the spread of the Internet content is much higher, and the content of books is more worthy of our deep taste, more easily inspired writing inspiration, so, if you want to be a blogger, please adhere to extensive reading.

This article starts in Ye Dehua's blog, the original reading address: http://www.yedward.net/index.php/archives/998, reprint please indicate the source.