Blog Marketing Research: The three newest forms of enterprise blog Practice

1) http://www.aliyun.com/zixun/aggregation/8312.html "> Enterprise blog has many forms, CEO blog is currently a more popular one." Enterprise Blog is a platform for performance of corporate culture, and the main performance of corporate culture is the culture of business owners, or the highest managers, the highest professional managers of the culture. Therefore, it is most appropriate for CEOs and senior managers to blog about 920.html "> The various content of enterprise development, even the content of private life, but all show his views on career and life." Some CEOs also pay attention to the interaction with Bo friends, increased the stickiness of corporate blog. My consultant's corporate blog is best known as Huang Yuenan, CEO of Cool company.

2 Business Contacts Professional bloggers, and even industry experts, in their own corporate blog site to publish professional articles. Such an article is not a unprincipled tout, but a third party comment. Lighting the blog team is typical of third-party reviews. Their article began to play the role of opinion leader with the popularization of the idea of third party comments, and started to pay attention to fair and objective.

3 began to appear group blog mode, the sixth media is doing such an attempt. Group blog is not a number of blog content to gather in a simple platform, but each time period on a topic, or deliberately to a company blog a topic, so that the platform on the Enterprise blog to provide a variety of related content, the purpose is to establish the brand image of corporate blog.

Original: The study of the blog marketing of the finger-soft sand