Blog marketing skills of hospital network Marketing

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Blog marketing I define myself as two kinds, 1, outside the blog marketing: That is, the use of other sites to build blog marketing. 2, within the blog marketing: That is, through the independent establishment of blog marketing. The main advantage of outside blog marketing is that the site has a certain user groups, the site itself has the weight. Internal blog Marketing is autonomous management, in a variety of marketing means and methods have a certain advantage, and unrestricted.

So today mainly talk about foreign blog marketing.

One: The choice of the blog platform

The choice of the blog platform, we are most commonly used in several major categories:

1, four major portal sites: Sohu, Sina, Baidu, NetEase. In comparison, Baidu and Sina occupy a certain advantage, Tencent blog is interactive, this kind of doing relatively few, suggest interested friends can try to develop, must benefit.

2, Health category Portal: 39 blog, China Health Network blog. This kind of blog weight is also good, at the same time for the crowd more concentrated.

3, the Pure blog type website: blog NET, Enterprise Bo Net and so on. This kind of blog is used to do personal marketing more, of course, the hospital is also more suitable.

4, local portal category: Sichuan online, Dahe Network and so on. This is more, for the local portal, the establishment of a blog is also good. After all, these local portals belong to Baidu News source, the opportunity is also relatively large, a good article was recommended reprint rate is very high.

5, other Blogs: 51, Renren and so on, for the time being defined as a blog, after all, the mode is changing.

The platform is clear, and then we start to do it.

Second: keyword selection (blog positioning)

We do blog, in fact, is to do the site, but do not need us to develop, art design, etc., then in this blog we also need to consider the choice of keyword. For hospitals, there are several references:

1, hospital name Category: This kind of We mainly do hospital brand image publicity.

2, Region + Industry category: This kind of course look at the setting of the name, such as: Chengdu Plastic Surgery Hospital. So our blog is mainly about the content of the plastic.

3, Area + Hospital: This kind in addition to do brand publicity accidents, can also do some optimization.

4, hospital + experts: For example: Jinrong Plastic Surgery Hospital Zhao Director of the blog. So this belongs to the expert packaging.

5, Area + Project (department): such as: Chengdu Breast.

Third: Blog update

Next is the blog update, blog update is a problem. We are not used to find articles everywhere, change articles everywhere update. Of course this is also a method. So what is important is that we update something worth sharing, that is, the quality of the article. Add a few additional requirements to the update:

1, blog update frequency: step-by-step, do not plonk update hundreds of article, the effect?

2, blog update content: proposed early with original and false original

3, blog update skills: the title of the party, plus recommended.

Four: Blog hematopoietic

The so-called blog hematopoiesis, is to let the blog full of anger, Reiki. Making your blog A sight is a very popular and popular blog. This should be like Lou study hard.

1, blog close to life: Bowen do not uniform popular science articles, do some information about individuals or units up. Everything about life can be put.

2, focus on events: Pay attention to the events of the Internet, while making comments or comments.

3, blog Interaction: More to browse other people's blog, more friends, more comments, the comments on the nail. Don't just be a "top".

4, Blog submission: Pay attention to other bloggers excellent recommended articles, reference style. Try to contribute.

There are many things about the hematopoietic of the blog, for example, you can also invite people to share the content of the blog, of course, specific things, their own experience in practice.

Five: Blog optimization

As already mentioned, the blog is actually a separate site, then we need to do optimization. For the optimization of the blog and site optimization consistent.

1, keyword settings

2. Inner Chain

3, outside the chain (recently wrote an article: Zhao: Can increase the site outside the chain of 13 types of Web sites (chain Web site Daquan), you can try to practice it.

4, the content (before I wrote: Zhao: Hospital Network Marketing Station in the article optimization, you can refer to)

......

VI: Perseverance

Why say, persevere. As a medical network marketing personnel, the necessary marketing means is required, followed by our insistence. How to refine a thing down. This is the point. In this, Zhao also hope that we all blog marketing do a good job. Next period we will analyze the outside blog marketing operation method.

Original article please indicate reproduced from the hospital Network Marketing Blog, this article address: http://www.zuiniuba.com/wlyx/14.html