Blog Not dead Weibo is in the details of the marketing focus of both

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When the blog was just born, who has a blog of their own is a very strange thing. In particular, around the 2009 blog industry's most prosperous era, the blog has become the industry's business card, if you can be a keyword to do the first, then it means that your technical foundation is quite good. Of course, the blog is not only a platform for the public to express themselves, but also become a favorable marketing methods and tools. For example, the use of blog Taobao Guest, do since the media, have been born a lot of success stories, whether a grid or Lou, or some grassroots webmaster, they use the blog has made their own network career. Of course, Micro Bo is also grassroots Daniel like to operate a marketing tool. Moreover, Weibo has become a tool for the public to say, and more timely. Therefore, the Smart marketing team also launched a unique microblogging marketing, hoping to follow the pace of the development of the Times only. In a sense, Weibo is a more convenient innovation for blogging.

Even today, we are not optimistic about the development of micro-blogging and blog, but from some marketing cases, we can still find the marketing value of both, as if the previous period of the article Weibo was forwarded 1 million times, the power of micro-bo marketing can still not be overlooked.

Of course, on the nature of marketing, the two kinds of public communication tools used in the marketing world, can be said to derive a different effect. The goal of the two tends to be consistent, hoping to better impress the public, a product and services have a different understanding, and then choose it. And in the practical application process, the two also exist this certain difference. The main differences are shown in the following four areas:

Firstly, the channels and forms of information admission are not the same. How can this be explained in detail? Blog marketing is mainly a valuable article in the blog. Because blogs can express their views long, the content expressed can be more specific. Therefore, in the blog marketing articles will be in quality and quantity of higher requirements. Generally speaking, the article will pay more attention to the consumer's specific knowledge and experience of a product, and better express the advantages of their products. But the micro-blog is focused on the interaction between them. Because Micro Bo has a good immediacy, at the same time relatively short refining, so increase the interaction between sellers and buyers, can better promote the marketing effect.

Secondly, there are differences in information transmission channels between the two. The spread of the blog is generally reflected in the user's direct access or related subscriptions. Therefore, in the reality of the process, the search for more, how to target this feature to attract the public, the need for the relevant marketing planning team to better grasp the consumer's realistic preferences and corresponding preferences. It is of great significance to combine your products with the preferences of consumers. Blog marketing, marketing team will well grasp the role of opinion leaders, grasp its impact on the public. and the dissemination of micro-BO marketing is generally a friend of mutual concern, so grasp the word-of-mouth marketing, in the whole process has an important significance.

Of course, blog marketing and micro-blog marketing for the user to do the bedding and the corresponding users to grab information in a different way. Weibo's reads are more used by smartphone clients and the corresponding tablet client. Because microblogs are shorter and smaller, reading through smartphones or tablets is a better way to help users take advantage of the fragmentation of time. And the blog is more to read with the PC, this difference is also very good for planners to think more. How to deal with this point to better grasp the effect of marketing. At the same time, in the reality of the process, the public reading of blogs generally placed in the leisure time is more abundant, so the public for useful value blog will be intensive reading. While the reading time of micro-blog is more to use the time of fragmentation, and its specific reading is more extensive. Therefore, the reading habits of the different public need to be well grasped.

As for the transmission rate of the two is not comparable, but this depends on the habit of reading groups, can not be indiscriminate comparison. Obviously, the speed of blogging is slower than that of microblogging marketing. Therefore, in the process of selecting the content, we need to better grasp the focus of the content and the acceptability of the public. In the realistic process, combined with the relevant public reading habits, the speed of transmission is slow, its specific impression is even more profound, and its spread fast, may not be able to continue to the effect of longer time. This also requires the relevant marketing team to grasp.

Blog marketing and micro-blog marketing differences are mainly reflected in the above several aspects, grasp the above said, can better play the microblogging marketing and blog marketing role, in order to let both fully play its value and function to achieve the most ideal marketing results. In a marketing era, using the most recognized tools of the public must be of great value. Of course, those who think that blogs and Weibo are useless readers should not easily give up any marketing opportunities, because the thin dead camel than the horse, as long as the reasonable operation, the price will always be dug out. The article by the Towel gourd Water www.siguashui.org original offer, reprint please indicate the source, thank you for your cooperation.