Blog search will become a popular search application

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May 25, Xiamen search engine Strategy Conference, NetEase Youdao team debut. Since December 06, the test version of the line, the low-key and mysterious to let the industry to its speculation, in the 07Q1 NetEase earnings conference call, NetEase Senior said 07 will officially launch a search service. Then NetEase Youdao and other search engine what is different? Youdao in the future what kind of tricks will be used to deal with the fierce competition in the search market? ...... With these puzzles, NetEase technology exclusive Connection Youdao development team, solve all kinds of doubts.

Xiamen International Convention and Exhibition Center, Youdao market director Hu Chen, blog search group leader Yan face NetEase technology, blog Search is the right way to develop one of the key products. The reason for the blog search as the focus, because the birth of the blog, so that the Internet has changed dramatically, the blog has subverted the traditional media to grasp the right to speak of the times. According to foreign surveys, the global blog has been over 70 million, and the growth momentum is strong. From the 1.0 Times media one-way message to 2.0 times the stars of the blog, search engine also followed its 2.0 times: 10 years ago, web search linked to countless independent web pages, and now, blog search will become a bridge of tens of millions of blog links.

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Speed theory:

"The Virginia shooting in April, a few hours after the incident, with our blog search, has been able to find the Chinese in the United States on the issue of the blog post." At that time with the domestic search engine web search is not found, in addition to CNN, there is no media on this matter to make a timely response. In the blog can have so fast reaction speed, in fact, is the credit of netizens, and we do is to find the information more quickly. ”

Blog search more attention is people

"Web search results, like a sheet of A4 paper size of the amount of information, but no one's subjective opinion." And each individual blog is a flesh and blood of a soul, each blog article behind all represent a person. Sometimes we look at information that has no point of view, but there are times when we need information to help us make judgments. ”

On the value of the place

"Long tail theory is just as suitable for blog search." Blog Search can make those who have no hope of fame, but is eager to share with people from the corner of the world to go to the foreground, flash out, as long as the intention to write good content, blog search can pull you out. Conversely, if you want to know the information, you will also be able to search from the world of the blogosphere, to find people who are as concerned about the topic as you do. ”

On the direction of search engine development

"We firmly believe that the search habits of netizens will have a new promotion in the future, just as blogs let Chinese netizens have the biggest release and change in history." From the 1.0 era of traditional media to the one-way information transmission, to the 2.0 era of independent individuals of the individual wonderful, blog search to do and can do is to connect these small stars, let them glow, by the naked eye can see it. ”

Communicate with products and users with technology

"In fact, the most people who know the blog is the blog themselves, we try to grasp the mentality and needs of bloggers, feel that the blog sex test This small game may be like and interested." So we used the background of a very large data sample libraries and you submitted a blog for comparison analysis, to extract a relative ratio. Let bloggers look at themselves through a third party perspective. ”

Talking about the future operation mode

"It doesn't rule out that we might have new patterns, just as we're searching for new product applications, and there's bound to be a new way of bonding." Just as the search engine found the keyword bidding ads, we believe that in the future blog search and other niche products in the market will also have a tipping point. And now to do is, focus on the user experience, the product to do a good job, this is fundamental. ”

Youdao Traffic growth

"In fact, I would like to introduce an ' effective viscosity flow ' concept, such as we in the Vista platform to do a Youdao a large number of dictionaries of gadgets, now download a high ranking." We find that from the Spring Festival to the present, the daily continuous use of users are growing. They are willing to taste the new Internet products, we are happy to see a lot of people want to stay here, and more and more people. ”

Why the strategic focus is on blog search

"In the search engine this Warring states era market, every family must have their own killer." We think we have to focus on the possible tipping point in the future to have a chance to occupy a place. Like 10 years ago, web search has a revolutionary breakthrough, blog in China's rapid development trend, we think that here is another new application growth. ”