Blog (Weibo) marketing theory beyond traditional websites

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Blog (Weibo) marketing is now a very popular marketing method, what is it? What are the advantages? Now let's take a look at:

1. Differences between blogs and web sites

Blog is different from the site is that the blog is a user interaction and in-depth communication platform, what is the depth of communication can represent the blog to provide real-time information updates, you can immediately do with the user information, experience Exchange. Such an interactive relationship can also complement the official website's one-way marketing shortcomings.

The focus of the official web site is to understand the enterprise, contact the way, provide commodity transactions and customer service, provide consumers with the vision and perception of purely product introduction and service description just. And because of the corporate image, the information provided must be correct.

Although the blog can not be built into a virtual storefront, but she provided is the most real friends of the views and experience, for enterprises in the improvement of products or plans to launch new products, are 10 valuable references.

2. What is blog marketing

According to an online shopping survey conducted by the fund's Market Intelligence Center, 80% of the respondents said they would be browsing the community sites and blogs before the internet shopping, showing that the blog's cumulative rating has become an important reference indicator before shopping, and that blog marketing is the most effective and fast way to go about marketing. Through the blog to the latest product information through the eyes of the text or photos to broadcast, causing consumers to discuss the topic, and through interactive discussions with netizens, to provide objective advice, detonated popularity, some people have to buy gas. Long-term business accumulated reputation, so that more potential consumers more easily accept products.

Through the blog, to show the characteristics of the product, and a step closer to customer interaction. Now, before consumers choose to buy goods, will be online search products related to the use of experience, and bloggers in the blog share of the use of the feeling or experience, is open, but also subjective, consumers gain more understanding of products and understanding, and no longer adhere to the official online product surface introduction.

Selling is not a commodity, but a "topic". "To be marketed on blogs, be sure not to use old thinking to say that as long as the consumer read the ads feel great exclamation of such folly, but to stay" ... ", as in the soap operas, to have the story development and continuity, and look forward to the story of the sequel. This achieves the so-called "keep people" effect!

3. Marketing Help for the business

Enterprises to set up a blog can be brought to the enterprise, for example, a more pro-people platform outside, in fact, the main appeal is in the TV ads, magazine ads, radio ads, newspaper ads can not achieve a placement effect, and this effect is regarded as the most noteworthy in gold marketing Word-of-mouth marketing.

Because consumers are browsing blogs when they reach blogs, consumers get some free and useful information from the relaxed mindset of making friends with them instead of buying and selling goods, so it's easy to achieve the so-called self-search trust mechanism if you encounter or see good recommendations or compliments. This is far more than the commercial official website which kind of straight-bashing advertising is strong and powerful, but not in the first time to create a rejection of advertising mentality.

In addition, most of the blog is a long-term operation, unlike the mass media advertising has the timeliness and economic ability of the tie, so more able to establish long-term interaction with consumers trust relationship.

As long as you can grasp topics and issues, you can create a unique personal style, whether the president or the general civilian or primary school, the same can attract countless daily on the station to report the loyal supporters, and this degree is definitely not the general site can be compared, but the loyalty is the representative of the consumer trust to buy something to have the strength.

4. Added value of blog marketing scrolling

I. Increasing PROFIT pipeline

Ii. building a loyal ethnic group

Third, extend the company's brand image

Iv. Creating high quality customer experience

V. Reforming the operating mode of the company

Vi. fostering direct relationships with bloggers

Vii. Diverse project management tasks

Viii. soliciting customers and influencing the consciousness share

Ix. providing substantive responses to enterprises and products

This article by the branch for the Shenzhen website Construction Company (www.koway.cn) latest publication, Welcome reprint exchanges!