Blogging tips: 5 elements make your blog stand out

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Following the last chapter, "5 Steps to teach you how to create viral communication content," this article again from the title, content, SEO and interactive aspects to explore a good blog to do the various details.

A good blog post needs to meet 3 basic conditions: 1: Can bring knowledge and information to your audience 2: Search engine friendly (SEO); 3: The author is full of energy and insists on bringing good content. A blog post that achieves the above 3 conditions should have the following 5 elements:

#1: There is a moving title

The title, no doubt, is the most important element of the blog. A good headline can arouse the reader's curiosity and click to read the whole article. If this is a good combination with the key words of the article, it will undoubtedly achieve better results.

A recent article by Tim Ferris discusses how to use headings to increase click-through. The whole idea is to arouse the reader's curiosity. For example, "Why are you single?" may be because of the selective effect. The reader naturally wants to know what the choice effect is.

Many bloggers don't have as many fans as Tim, so we need to make sure that the title contains keywords that can be indexed by a search engine, in addition to a moving headline. Copyblogger's author Brian Clark did a good job at this point. One of Brian Clark's SEO tips is to put keywords in the front of the title.

You should also occasionally test which headings you have to resonate with your audience. I personally find that headings that solve a particular problem tend to have higher traffic (such as how often blog updates should be maintained), much better than those that are esoteric and difficult to understand.

#2: Content should be easy for readers to Absorb and digest

The more easily your content is absorbed by the reader, the more you can get their approval and be remembered. Here are a few important points to note:

Clear reader needs:

When you are developing your blog style, you should always be clear about who your readers are and what their needs are. For example, the author's readers are the same as social Media Examiner's readership, both business professionals and marketers, who want to be able to quickly grasp content points and dislike technical terminology.

AP Style writing style:

When people read news, they tend to pay attention to short articles, sometimes even just a few words. The essay is the characteristic of AP style writing, which makes the article appear professional and easy for readers to digest.

Use subtitle:

This will help you and your readers. I tend to write a draft quickly, then read it again, and organize the subtitle. This enables the entire article to be organized and reduces the length of the article.

List of articles:

The list of articles organizes the content of the article so that it can be forwarded on Weibo.

Bold text emphasis content):

This allows readers to get the gist of the content while reading your article,

#3: Diversity of content

Quality content will win "repeat customers", but the quality of content is not only the quality of the content, but also the release form of content.

To express one's own opinion

Using multimedia

The content of the blog can include pictures, screenshots or videos, etc.

Add Search Links

For example, the data released by Pew Center will be more authoritative and trustworthy, so you can add their links to the content to increase the credibility of your own content.

List the actual examples:

Personal experience is often more useful. In the example you can increase the credibility by telling the name of the person or the location of the event, but you need permission from others beforehand.

Eliminate useless content:

To cut down the article, delete the content that is irrelevant to the subject or deviates from the subject.

#4: Is Search Engine optimized (SEO)

If you want to have a large number of readers, then you need to know a little seo. Although SEO may be very complex, but to do the following several SEO points is not difficult.

Absrtact: A good summary or excerpt content can be very good to improve the click rate, if not write a summary, at least to ensure that the first few sentences of the article can play the same role.

Key words: Understand the words and phrases often used by readers, such as whether they use entrepreneur or Sgt business? Use these keywords in the article so that readers can search for you.

Links: Inbound links is critical to ranking, so how do you get those links? The surest way to do this is to have the content better. One trick at this point is to link the keywords in the article (anchor text), the most typical mistake is to use "click here" instead of the keyword. You can also add links to previous content related articles.

Tags: make sure to be relevant to posts and readers. In addition, there are no more than 12 labels per article.

Table of Contents: A directory not only allows readers to drill down on topics or topics that they are interested in, but also in favor of search engine indexing.

#5: Encouraging interaction and action

Blog as a communication platform, the ultimate goal is to cause interaction, such as comments. By responding to comments, you can better understand your readers ' views, which will also help you write later.

To drive a review, not just to remind readers to comment, but to write articles about comments or use their own blogs as examples.

Once you interact with your readers, you need to let them further help you achieve your goals. For example, if you want to sell your ebook in the end, the first step is to attract more readers to view your book list, and then provide higher quality content at the right time to achieve the benefits.

What other tips do you have for blogging?

Original: http://www.socialmediaexaminer.com/5-ways-to-make-your-blog-posts-outstanding/

This article link: http://www.socialbeta.cn/articles/5-ways-to-make-your-blog-posts-outstanding.html/

Translator: Wisp

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