Blog's Network marketing function

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The overall effect of blog marketing is the behavior of enterprises, corporate blogs and personal blog Some places are not able to completely release, personal blog are individual release, is through the personal point of view so that potential users of the Enterprise brand awareness, and ultimately form a subtle marketing model, I understand is through knowledge to achieve the purpose of network marketing. I think it's a form of expression. Knowledge marketing is also a popular topic, but including and other knowledge marketing in the field of communication found that some of the retrieval of the use of knowledge marketing does not reflect the core issues of knowledge marketing. That day I said, well, you don't look at the definition of others, they may not have seen it, I'll define it and see what happens. This may have some connection with the blog. Through effective methods and ways of disseminating information, the enterprise has the value of the user's knowledge (including product knowledge, industrial research results, business philosophy, management ideas and excellent corporate culture, etc.) to disseminate to potential users, and gradually form the brand and product awareness, and eventually transformed into products, to users.

Enterprise Blog's Network marketing function, Beijing new Easy Search website construction company has summed it up a few, the first is the Enterprise blog is an effective way of information transmission; there is also a point as Internet marketing, we think of Internet station promotion method, in fact, blog is also a kind of website promotion method, can say that we are the income of personal blog , we sometimes post articles that are valuable to individuals on blogs. For example, the annual summary of Internet Marketing in China, published to the website after the relevant understanding of the site, we found that the next day the number of visits to the site may be increased a lot.

There's a big difference between corporate blogs and personal blogs, but there is a certain link, blog marketing to blog's personal knowledge and behavior as the basis, blog marketing is an integral part of the network marketing strategy, corporate blog has a certain standard, has a certain management functions, we will do some discussion on this issue. Blog is an unofficial channel of information transmission, the way the blog is very flexible, the release time is also very flexible, the manner of performance is also very flexible, should be an effective supplement to the corporate Web site. A suitable blog environment if created, is very necessary.

Blog as a network marketing tool characteristics, blog is a information dissemination and delivery tool; For example, to send a news, first of all to be audited, finally can send out, send out whether there is a gap, this is to create a contrast with the blog. Some enterprises may say that I am on the information platform, the release of a product can achieve an effect, it is possible, this is the enterprise needs multi-channel dissemination of information, blog is another one of the channels, and the blog may be even greater. In addition, blog article because it has been said that its characteristics are more flexible, it may be more vulnerable to the attention of users, this is the value of blog marketing.

Now, it can be said that many enterprises have not correctly realized how to do blog marketing, and now many big companies like IBM, SUN, Oracle and Coca-Cola are in the open blog their own blog platform, we also believe that blog marketing can bring great value. We do a survey in Beijing is that 10% of people often write blogs, we also do a site investigation, OK?

There are two problems, the first question is not often blog? The second question is, is it a combination of blogging and corporate marketing?

The first question, if you often write blogs,

Raise your hand, please. Well, there are about 10.

The second question, is not the blog and enterprise Marketing, has done this work?

There are 3, not bad.

We think this may be a marketing director involved in the matter, not that we want to blog on the blog today, do this may not be a very simple thing, there are technical problems and management problems. We invite some people, give you pay for your salary, write our marketing and our communication with users, write to do a blog is also a good form. Many people are worried that their blog is very difficult to control, if the staff to disclose our confidential how to do? Or our employees write well, be poach how to do? It is impossible to dig in our environment, but there must be some. How to play the value of the adoption and ensure the reliability of marketing, this is not a temporary solution to the problem, it will take some time to sum up. People also ask you how to assess the issue of blog revenue, we can say that there is no assessment, said a company in order to do blog input 100,000, but in the end there is no way to assess. Is there any value in writing? Users do not welcome your blog? And so on a series of questions, even including the blog to ask how to write, are very specific questions. I've done some employee training before, said we write things do not know what should be written, which things should not be written, there may be some sensitive issues, will not disclose the confidentiality of customers, and then after training everyone almost understand the problem, you have any good views, may wish to explore the next.

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