Blue Ocean Salon to blow the horn to focus on Enterprise Micro-blog Marketing

July 25 News by the China Internet Association, sponsored by the China Internet Association, the network hosted the Blue Sea Salon and "focus on corporate micro-blog Marketing" seminar held in Beijing (http://www.sootoo.com/zt70/). Word-of-mouth Interactive President Yang, Association letter network data Vice President Mei Tao, Lok Amoy Network operations Vice President Chen, Sina Media Strategy Center, Advertising customer service director Zheng, Sohu Weibo strategy manager Li Yu and other high-level enterprises attended the seminar, as a guide, the organizer of the Senior, China Internet Association, Deputy director of the research department Yi Shanhai, Zeng Xianyong, chief editor of the Rapid Transit Network and other authoritative personage also attended the event. At the scene, more than 150 participants exchanged and discussed various problems found in the enterprise's microblog marketing, promoting the healthy development of micro-blogging marketing in China, and building a bridge between traditional enterprises and network marketing.

Enterprise microblogging marketing, is a new way of network marketing, rooted in a wide range of public soil, so that micro-bo marketing is really pro-people lovely. Each enterprise can register Weibo, only through the daily microblogging updates, enterprises can be the first time the freshest information to the public and to communicate, explore, interact, so that the goal of marketing. Thanks to the simple way of operation, Enterprise Weibo marketing has rapidly jumped into an industry trend. This blue Ocean Salon on the enterprise marketing some of the mode, methods of in-depth discussion, at the same time, guests on the meager marketing in the business of some of the problems and puzzles in the field to answer and share.

At the salon summit, Yang, a public praise interactive president, said enterprise microblogging group is forming, but the status of corporate microblogging is mixed, Enterprise Micro-BO information manufacturing level weak and corporate micro-blog day-to-day care and complaints response, Enterprise Micro-BO Relationship Resources organization chicken, etc., still restricting the development of enterprise Micro-bo.

For E-commerce Enterprise microblogging marketing, Lok Amoy network operations Vice President Chen put forward their own professional advice. "In the electric Business Enterprise evaluation Micro Bo effect, need to operate the idea to shift the center of gravity to the masses of users to go, the electric Business enterprise do micro Bo marketing needs great energy and team." ”

With the increasing of the social attention of Weibo, the related network security problem has become the focus of people's attention. Association letter Network Data Vice President Mei Tao said, network security is not a very absolute problem, for personal users to strengthen their own security management, and Enterprise micro-BO encryption requirements to gradually improve, gradually to the bank.

Sina Media Strategy Center advertising customer Service director Zheng that good business microblogging marketing, the quality of the fans is very important. Sina Each department has its own marketing account, marketing account one is "Sina advertisement", one is "Enterprise micro-service". Zheng said: "Weibo gives everyone the opportunity to peep, to openly discuss or ridicule, have the opportunity to spread in a soft way." ”

Sohu Weibo strategy manager Li Yu has his own understanding of Weibo fans, "Sohu Weibo more value the quality of the fans, if your fans are not high quality, may I have a certain impact on their activity, so we hope to be not limited to my own microblog fans, but fans. ”

"Through individuals and businesses, we can express our views through microblogs," said Zeng Xianyong, chief editor of the Fast-transit network, who previously believed that the "from the media" of microblogs might threaten traditional media, and some even thought that Weibo would become a "portal portal". Today, micro-blog has become a lot of network media and Web site platform an important flow portal, the role of information increasingly prominent. "At present, the fast-transit network official micro-blog fans have reached 120,000, we every day, every hour and every moment in the form of official micro-blog to the industry to transfer the latest industry information." ”

The wonderful speeches of the distinguished guests made a great benefit to many participants in the industry, and the participants were asked to ask questions in different industry backgrounds. In the punch line of the Blue Sea Salon Interactive link, this blue ocean salon in the warm atmosphere of the curtain.

Blue Ocean Salon is China Internet Association and the rapid transit network to create a sharing and interactive platform. The activity integrates Internet policy, ecology, culture, innovation and development as a whole, and brings together the relevant enterprises, institutions and academic groups in the Internet industry to enlighten the industry thinking, discover business opportunities and innovate commercial value. It is reported that the Chinese Internet Blue Ocean Salon held a monthly, and industry experts on different market hot spots for analysis and summary, interested friends can pay close attention to the latest Blue sea salon activity notice released.

(Responsible editor: admin)