Blue Harbor apologizes for "Journey to the Westward" marketing campaign

July 20 Noon News, Blue Port online on its products "journey to the westward" of the car Model Zhai (Beast Beast) player meeting event issued an apology statement.　　The Blue Harbor online says it will delete all information related to Zhai (animal and Beast) activities on the official website and stop any form of follow-up cooperation. The following is the Blue Harbor online on the "Journey to the World" Zhai activities of the adverse social impact of the apology statement: This April 8, blue Port online Products "journey to the Zhai" held by the car model (Beast Beast) players meeting activities, resulting from the internet spread caused by bad social impact.　　July 6, the Ministry of Culture issued the Ministry of Cultural Marketing department to strengthen the network game Marketing Management, suppression of vulgar marketing behavior, caused by the blue Port Online (Beijing) Technology Co., Ltd. attaches great importance to. The Ministry of Culture comprehensively strengthens the network game market Promotion management, the suppression vulgar marketing behavior is very timely and necessary.　　As a responsible national network game Enterprises, we have the obligation to take the initiative to assume responsibility, reflect on our market work, advocating health, civilized social values. In order to carry out the relevant regulations of the Ministry of Culture, we have carried out self-criticism and deep introspection on the market behavior of the car-Zhai (Beast-Beast) players ' meeting of "Journey to the Westward", and formulated the corresponding rectification plan.　　In the future of marketing operations, Blue Harbor Online will adhere to social benefits first, protect minors first, standardize their own market operations, for all online game users with healthy, green online game products and services. In order to eliminate the negative social impact, we have a thorough inventory of all news and topic pages of the official website of the journey to the world, and delete all information related to Zhai (animal and beast) activities.　　At the same time, we have also abolished the Zhai (ORC) scheduled to participate in the campaign, and ceased to engage in any form of follow-up cooperation.　　Blue Harbor Online determination to take this self-examination rectification as an opportunity, strictly abide by the relevant regulations, comprehensively standardize the relevant work in marketing, further strengthen the sense of responsibility, and actively maintain the healthy development of the network culture, and to the previous Zhai (Beast) related activities caused by the adverse effects of the most sincere apology! Blue Port Online (Beijing) Technology Co., Ltd. 2010/7/19