Blue Harbor CEO Wang Feng: Business Intelligence analysis is the future of game research and development decision

Play Video (reporter/Shei) May 28 news, blue Port online since the establishment of March 2007, has always been a high-profile Wang Feng very low-key preparation of a thing, that is, research and development departments to start data mining and business Intelligence System study and development. This is not new, and many companies facing a lot of data processing will do the job and have their own systems and decision models.　　And Wang Feng's idea is that he is the same age with Blue Harbor research and development projects, and ultimately as he would like to make a creative product management tool. Blue Harbor's BI system platform unveiled the Veil Wang Feng first for the SOFTWARE Product management, the concept first comes from the Office software. He knows that office software has a clear use of custom orientation. Under the guidance of fixed usage and functional requirements, the best solution for each detail of the software can be determined.　　And this can be used to standardize the process to achieve industrial production. But in the game research and development, such experience may not be feasible. Like novels, movies, comics, as a cultural creative product of the game, there is no established rules. How to manage the development of cultural creative products is Wang Feng in the founder of Blue Harbor This research and development-oriented online game enterprise before began to think about the problem.　　The ultimate solution to this problem is data mining and business intelligence, and Blue Harbor now has its own set of BI (Business FDI) system platform. According to the "East Evil Poison", which will be sealed on June 2, Wang Feng said that it was the first time that the results of the test were run on the BI system platform, the decision was made, and the modification and the second seal test were needed. The results of the first two tests on the BI system were followed by the decision to conduct the third Test.　　Moreover, according to the results of the BI system platform analysis, Wang Feng believes that the seal test will be more satisfactory results, so the "East evil West Poison" the third seal test named "Ultimate Seal Test", and preliminary decision Openbeta phase of the content will be determined in the seal test.　　The decision-making process of creative development based on BI system platform Wang Feng said many times in public, a game product good, he said not calculate, the industry many famous producers said also does not calculate, need the player to say just count. Although this makes sense, but in the game development process, the final decision is still at all levels of enterprise managers.　　Specific to the Blue Harbor, a game products do not do, or do what kind of important issues, must be Wang Feng to make decisions, it is impossible to first ask the player.　　How does Wang Feng deal with it? On the basis of the BI system platform, he is responsible for decision-making, that is, a game does not do, what theme, what engine, how long to do. After the game product development project is decentralized to the game producer, Wang Feng is still involved, but no longer make decisions. Wang Feng, like a player or a game tester, focuses on the development of the game, but before the game producer puts forward a commercial operation, Wang Feng does not interfere with the development process. And in the game product molding, on the BI system platform to run a satisfactory loss rate, Wang Fengand other senior executives of LAN Hong Kong Management Committee to study whether the decision can start operations and market work.　　And the game after passing the technical test or CLOSEBETA, it receives the prop the mall system also must arrive at the BI system platform to obtain the satisfactory pricing and the consumption strategy only then can on-line.　　In this way, with the help of the BI system platform, Wang Feng only needs to grasp the prophase planning of its products, as well as the node of research and development and operation handover, can grasp and control the quality of its game products.　　And for this process in the "Journey to the West", as well as "East evil Poison" one or two measured performance, Wang Feng is assured and satisfied. Because of such a process, the Blue Harbor currently has a variety of products with different styles and characteristics, and there is no particularly prominent "blue harbor gene" in common. Wang Feng thinks this is a good phenomenon for Blue harbor. This process also for the Blue Harbor to absorb more game talent, set up a new game development studio lowered the threshold. Wang Feng had mentioned the "Big IPO plan", hoping to take the future of the IPO as a chip to absorb more research and development talent and products to join Blue Harbor.　　The existing BI system platform and the management process based on this platform provide strong support for this project in Blue Harbor. Business intelligence in the gaming industry's future BI in China's large enterprises have a preliminary popularity, the relatively successful implementation of the main focus on the communications and logistics industry. And for online games such an industrial scale growth rate is significantly higher than other industries, such as Blue Harbor enterprises have begun to try and preliminary deployment.　　Wang Feng believes that the bi-based creative product research and development management tool is the future trend of online gaming enterprises, and even the entire cultural and creative industries in the industrialization process of an important driving force.　　Bi is a guide to the online game enterprises in the research and development of standardization and volume production, which effectively enhance the online game product research and development efficiency, shorten the time from the project to the market, improve the research and development of the marketing response ability. On the other hand, if the game products such as mass production of industrial products have the same ability to deal with the market, whether it will be able to achieve success? In the current "N years to wear a sword" to flaunt their "boutique online" enterprises, as well as a large number of precipitation for many years of online research and development practitioners, may be born in the traditional manufacturing of the BI concept of subversion, And then create a new concept of industrialization of cultural and creative products, also unknown. (Edit Chen Zhen)