Blue Harbor CEO Wang Feng: Game market is moving towards open mode

"TechWeb reported January 11 News," 2013 Global Games Annual Conference and Channel List Awards ceremony held in Beijing today, Blue Port Wang Feng said in his speech, due to the page and hand tour promotion, the current game enterprises and market trends from the development and operation of the integration of the model to good products + Good channel open mode.

Wang Feng said that the Blue Harbor is to a light company model development, page tour and hand tour has become the focus of the company. Wang Feng said that before the end of the tour, a sense of crisis, a little breath there is the risk of being strangled by opponents, investment is huge, but the chance of making money is not high, "Blue Harbor one of the largest end of the project" Mercenary World "by 120 people 4 years of research and development, spent 45 million of research and development costs and 35 million of advertising costs Finally found that not too much money to make.

Based on this, the blue port began to shift to more lightweight and flexible page tour and hand Tour field, Wang Feng revealed that up to now Blue Harbor has developed four page tour, of which 3 monthly income of more than 10 million.

Wang Feng believes that this is closely related to the market shape, "since we have done a page tour, hand tour, I found that the market is completely different, has been completely from a company a work of research and development operation of the model, went to the open mode, that is, good products + good channel model."

In addition to the page tour, Blue Harbor also involved in the field of hand travel, at the end of December 2012, the blue port independent research and development of the first mobile games "Sword of Kings" start not to delete the file test, officially into the commercial operation phase. "The Sword of Kings" is the first of its hand-travel project based on Unity 3D, and will be fully moved to mobile games in 2013.

Wang Feng revealed that the service 14 days since the "Sword of the King" of the daily retention rate of 72%, players recharge 350,000, pay rate of 5.3%, daily average consumption of 120 yuan, iOS and Android platform user ratio of 1:3, the income ratio of 3:2.

Wang Feng said that mobile gaming is a big trend, LAN Hong Kong will not do stand-alone games, will only do good online games. (Chuck)