Blue Harbor Investment Double touches, what does Wang Feng want to do?

March 13, the Hong Kong stock market has been a series of two blockbuster news, and Beijing's a mobile gaming company.

China's well-known mobile game developers and Distributors Blue Harbor Interactive today officially announced:

Blue Harbor will invest 23 million yuan to buy Yongle ticket.

Blue Harbor will invest 5 million of dollars in the star-US holdings.

Hand travel companies to invest in film and television related enterprises? This is a combination of fists dazzling, Blue Harbor Wang Feng This is what to do? What kind of layout is he doing? What does he think of the whole culture and entertainment industry?

Games for the body, entertainment for use

Grass Snake Gray Line, the extension of thousands of miles. We are still looking for clues from the growth trajectory of Blue Harbor.

Blue Harbor is a 8-year history of the game company, from the end of the tour, the page, and then hands to travel, three transitions, and finally achieved brilliant, at the end of 2014 in Hong Kong listing. At present, whether hand-travel research and development or operation, can be among the top five in the industry.

Blue Harbor from very early began to layout IP, but not like other hand tour companies, staring at the Japanese 80 's anime and various web text, but will focus on the public view. "Huan Biography", "芈 Moon Biography", "New White Hair Witch biography", "100,000 cold jokes" ... Blue Port to take down the IP, no one is not the top of the domestic film and television industry IP. Moreover, many IP signs are exclusive full product line contracts. In addition, the listing ceremony in the Blue Harbor, we saw the famous movie star Wu figure, Li Bingbing, Chen Weixian also sent a message. From here we can spy, Wang Feng's ambition is not only a hand tour success or failure, he next a big game.

January 1, 2015, a low-cost animated film "100,000 Cold Jokes" created the box office miracle: 1.37 million production costs brought 120 million box-office. In the film's title, people impressively found the Blue Harbor Interactive logo. Blue Harbor, is one of "100,000 cold jokes" big movie's joint production side. Blue Harbor Interaction has already stepped in the first step of film and television. Next, another set of boxing will soon debut: Blue Harbor issued the "100,000 Cold Jokes" Hand tour will be on the March 18 full platform test, and will draw on the experience of film marketing to carry out all-round marketing, this is the first time in the hand tour industry.

Entertainment carrier, cross-border joint

Yongle Ticketing is China's top ranked entertainment and sports ticketing marketing company, with more than 50,000 cultural performances, sports activities, ticket operation experience. Ten years ago, a sensational city and the industry, a vote difficult to find advertising "gluttonous Night", is the masterpiece Yongle. Yongle ticketing in the film distribution and investment has considerable strength, has accumulated the distribution and investment in many films, including "Outsmart Tiger 3D", "100,000 cold jokes" and other hit, the box-office, Word-of-mouth double harvest of the masterpiece. In the future, Yongle will further expand the field of film business, the first half of this year will also have two films launched.

Investment Wing Lok Ticketing, is the Blue Harbor interaction into the internet big entertainment industry, the two sides will be in the game, film, theater and other areas of two-way authorization, cooperation and mutual win. will use their own marketing resources for marketing and brand marketing cooperation.

Star American Holdings is the pioneer and leader of the Chinese film market. With film and television production, hospital line distribution, theater investment, advertising production, after the cinema product development, film and television base, entertainer model brokers and other film entertainment industry chain.

Star United States this year will vigorously develop the "one county, one shop" strategy to achieve high-end studios and community shops throughout the country. Star beauty all offline channels have a good WiFi environment, to provide users with a good network experience, but also become "star American Communications" and "Star-American Life" platform important user portal. "Star Beauty Life" app will also integrate Blue Harbor game resources and community operation experience, for the star U.S. members to provide a full range of services.

Star US holdings of film and television copyright resources have accumulated, combined with the strong interactive Blue Harbor game research and development, distribution capabilities, through the game depth of implantation, film regional radiation propaganda, the cultural heritage of fashion, such as the foundation of a series of operations, release its maximum value in the mobile internet era. At the same time, the star US holding many high-quality offline resources will interact with the Blue Harbor huge online resource integration, through cloud computing, large data and other technical means, to create precision marketing, cross-border linkage of the new marketing model. In addition, the star-US holding will interact with Blue Harbor to develop film and television copyright through joint efforts to expand the copyright of film and television content integration and digital distribution.

In this pan-entertainment era, audio-visual entertainment as a traditional popular cultural products are accelerated with the game integration infiltration, and with the advent of new equipment revolution, will open a more diverse and prosperous business era. Yongle Ticketing, star-American holdings and Blue Harbor interaction as the leading enterprises in their respective fields, strong alliances, but also for the great cultural industry framework for Cross-border Interaction provides the best sample.

Embrace this era of national entertainment

Ten years ago, even five years ago, the game was not a mainstream entertainment, the game is called "Player", which means interesting. We do not refer to people who watch TV as "TV House", nor do people who read novels as "Reading Home", "home" The word, represents the need for a certain skill, but also represents the minority.

However, the popularity of smart phones, for the popularity of the game into the wings, so that the game such as the general infiltration of mercury into all sectors of society. By the end of 2014, the number of Chinese hand-play home has reached 517 million people, except under 10 years old, more than 40 of the population, almost accounted for the age group of 80%. The hand swims, lets the game become the public entertainment way for the first time.

As early as the IPO, the Blue Harbor CEO Wang Feng put forward the big culture, the big entertainment strategic direction, actively carries on the hand swims as the core, the whole culture industry domain resources Conformity, proposed "The distribution is big, the research and development do fine, the entertainment infiltration, the IP through" 16 words policy. From the game to film and television, IP as a bridge, through the whole industry chain cultural content, the establishment of a culture-based game surrounding ecological circle. Downward development to do the platform of business, outward development to do international business.

And film, animation, publishing industry to carry out deep cross cooperation, will be the future of Blue Harbor a major direction. This includes the adaptation of more literature, movies and TV series to mobile games, including the adaptation of the original Blue Harbor IP phone game to literary works, movies and TV series. In addition, Blue Harbor will unite a number of cultural industry enterprises, together to create a group of national-level cultural brands. Cooperation with artists and cultural exchange activities have been incorporated into the blueprint of the future of Blue Harbor.

Blue Harbor will embrace this era of national entertainment with a more open mind. The goal is to produce more and more outstanding cultural products, into more people's inner world. "Our cap is our ambition, the height of our hearts," Wang said. "Compared to other hand tour companies busy pursuit of water, happy enclosure, Wang Feng undoubtedly has a greater vision and a higher layout."