Blue Harbor Long Swim net on suspicion network vulgar marketing sends apology letter

July 21 Morning News, online games enterprise Blue port and long network respectively on the activation of Internet topics on the issue of propaganda allegedly vulgar marketing to the community issued an apology statement.　　Industry insiders believe that the apology for the Enterprise is the Ministry of Culture issued on the strengthening of the Network game Marketing management rules to respond.　　The Blue Harbor online apology letter said that all information related to Zhai (ORC) activities would be deleted from the official website and that any form of follow-up cooperation would be discontinued.　　Long Travel Network said the comprehensive clearance of Cang Jing empty endorsement related activities reported, and fully informed the media to terminate and delete all the reports and comments related to the event to the whole society publicly apologized to eliminate the impact as soon as possible. Industry insiders believe that the apology for the Enterprise is the Ministry of Culture issued on the strengthening of the Network game Marketing management rules to respond. It is reported that after the Blue Harbor online hire Guoling (Beast Beast) as the spokesperson for its game, long Tour network hired Cang Jing Empty as the spokesperson of the game. And the employment of the topic of the product propaganda is suspected to violate the relevant regulations of the Ministry of Culture. The following is a notice to the Ministry of Culture: Ministry of Cultural Marketing department to strengthen the network game marketing management to curb the vulgar marketing behavior of the letter: provinces, autonomous regions, the central government Cultural Hall (Bureau), Xinjiang Corps of Culture Bureau, Beijing, Shanghai, Tianjin, Zhongqing cultural market Administrative Law Enforcement Corps: Recently,　　Some network game enterprises mercenary, for the manufacture of "gimmick", the use of vulgar marketing means to play promotional activities, misled the network game users, causing adverse social impact. As a cultural product, the healthy game content, the correct value orientation and the standard operating activities are the fundamental to guarantee the sustainable development of the whole industry.　　Network game Enterprises should adhere to the priority of social benefits, protect minors first, standardize their own market operations, for online game users with healthy, green network game products and services. The administrative departments at all levels and the comprehensive law enforcement agencies of the cultural market should combine the implementation of the interim measures for the administration of online games (Ministry of Culture Decree No. 49th), in view of some network game enterprise vulgar promotion question, strengthens the network game market management: First, strengthens the on-line inspection, discovers the vulgar network game promotion, the propaganda and so on content,　　To notify the relevant website to be deleted.　　Second, to trample the moral bottom line, violates the good and the good custom behavior, must promptly discover, promptly to stop.　　Third, the existence of network games vulgar promotion of the phenomenon of enterprises, the offer to talk about business owners, to criticize education, ordered to correct.　　Iv. violations of relevant laws and regulations, serious circumstances, should be resolutely punished according to law, effectively curb the spread of the phenomenon of online games vulgar promotion. July 6, 2010