Blue Harbor Online CEO Wang Feng: World of Warcraft games takes time

Blue Port Online Chairman and CEO Wang Feng, July 23 afternoon, Lan Hong Kong online chairman and CEO Wang Feng in the seventh session of the ChinaJoy Fair during the interview Sina Technology, said that Chinese enterprises can come up with such a good work of World of Warcraft, Need time, blue port online design capabilities, technical capabilities,　　and the market opportunities that they face are fully achievable.　　The following is an interview record: Moderator: Very happy to interview the Blue Port online Chairman Wang Feng, this time you come to participate in this exhibition, you share with us the experience of this exhibition?　　Wang Feng: I feel more lively than usual, of course, I think it is also explained that the development of Chinese game industry is very rapid, has gradually become the center of the world's gaming industry, we not only see domestic companies, there are a large number of foreign customers and partners. Most of my time in these two days is being arranged by overseas partners, becoming more and more international.　　Blue Harbor will also launch the company's own products, like "Journey to the West", "Mercenary World", "East Evil Poison", as well as the operation of the "won", at present, some in the public test, some close to the opening stage, I also have great expectations, I hope more people understand our company's products.　　Moderator: The "top" of the public test should be your first time since the start of a larger test, now how? Wang Feng: I now point of view, do the game, unlike early, I early in the traditional game company for many years, the early game came up later, indiscriminate advertising fees came in, came in, how to flow off, how to stay. We have done a very cautious arrangement in the promotion of "the top", the game is a historical theme, and there are many rounds of the system. We have improved with the developers for two years, now the situation, we maintain a rise in the number of people, we have recently this stage to make a certain version of the adjustment, summer vacation There are a lot of students may be in the university may return to the home, not necessarily the best period, we hope that in 8 September there will be a second large-scale promotion,　　At present it is a small area, I am more satisfied with the present number of people.　　Moderator: How much do you expect to be online?　　Wang Feng: This question many people ask me, I already dared not answer. "Winning" is a good game, the prerequisite is, this research and development company, our partners have done a "ask" has a very high number of online, there are no 80, 900,000 online, I would like to "top" we have done a lot of efforts to pay a lot of effort, we hope this product to come up with the best results, Can be worthy of partners.　　I can't say exactly how many people are online, and as far as current assessments go, 100,000 should be on line.　　Moderator: Now many large enterprises also support small enterprises, many people do not have the general background of the king to get investment more difficult, you think for small enterprises is not a good way? Wang Feng: Now the market environment competition is more and more full, the market is an absolute number of amplification, this year's market increase, even in the relative decline in growth rate, the base plate is very large, let me optimistic that there will be 10 billion yuan in the incremental market. In such cases, for large enterprises and small enterprises, from the launch of new products, opportunities are equal, we see often have large enterprises fail, often small enterprises to take out good works to become big enterprises.　　For emerging entrepreneurship, as long as there are good conditions to start the cost can be tried, but a little more and more funding threshold, we may not lack of creativity and talent, today may indeed have to face a financial problem, do not sacrifice on the road of shortage of funds. I have persuaded many entrepreneurs that the first condition is immature, it is best not to start a business, the best in a large enterprise experience, a lot of big business returns are good, I do not recommend you to experience, a lot of big business conditions are also good, do not recommend that everyone go to job-hopping, everyone start different, the background is not the same, the organization of Energy,　　Blue Harbor can in two years melt fast 20 million dollars of cost, such entrepreneurial conditions not everyone has.　　Host: Do you think the game development in China can develop a kind of fine game like World of Warcraft? Wang Feng: I think just give us time. The second problem, the bad phenomenon is the mentality of each enterprise more and more impatient, a few months up the game can not do this. There is a lot of enterprises facing a fertile land, desperately rob money, you will be difficult to take care of product content, quality, including services.　　It takes time, our design capabilities, our technical capabilities, and the market opportunities that we face to achieve this assumption that Chinese companies can get out and come up with good works like World of Warcraft.　　Moderator: What is the strategy for Blue Harbor online in the coming year? Wang Feng: Our strategy was set up as early as 4 of us were founded. The first is based on the local market in China, in the improvement of our entire operation, marketing-related platforms, as far as possible to find, or to say that the training, and some of our hands-on pro-good research and development projects to support. Blue Harbor for 2 consecutive years, with our capital base increasing, we have 5 game studios, our mechanism is very good, each game studio staff holding shares in each studio, we ensure their stability, first of all, we have professionals to come, and then give them stability, Blue Harbor or based on the future of the gradual platform of the process, Create a quality game, many people feel contradictory, do not necessarily is a boutique, do the platform of this is a fundamental issue. In addition, I think the future will be able to push the Blue Harbor to a height, on such a system to come up with good products.　　This is the first strategy to talk about. The second I am very optimistic about overseas, like today there are a lot of game companies have gradually a lot of strategies out of overseas, I also personally feel that in our several games, there are from Southeast Asia, Taiwan, a very large number of neighboring markets, good companies to find us, look at products, as long as the products do well, As long as the cultural theme can adapt to the markets of other countries, we are very capable of achieving overseas breakthroughs this year. I did not say at the meeting, I think we are more optimistic estimates, our light abroad this year (English) is not counted, at least in the early start of this year can be 1 million dollars, the future conceivable space, I think overseas also must be my big goal. Moderator: Thank you, Wang.